Boxer is a global brand design firm specializing in all elements of branding and packaging, which includes new product development, brand creation (strategy, naming, logo), and delivery (packaging production and mock-ups, marketing materials, websites)--as well as supply chain services through our sister company, HAVI. We believe branding is a business tool so whether we are creating new brands or "dusting off" old ones, we deliver "design that works" to further our client's business goals. Boxer is unique in approaching brands in graphic and technical terms, so a brand manifests not only in the look&feel of graphics (2-D) but in the form&function of structure (3-D). We call this Holistic Packaging by DesignTM founded on that principle. Boxer is best known for being the packaging AOR for McDonald’s worldwide for the past 13 years.