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Integrate Emerging Technologies with Print to Promote and Protect your Brand

11/14/12 2:00 am to 11/14/13 2:00 am EST


Integrate Emerging Technologies
with Print to Promote and Protect your Brand

Combining technological advancements with print innovations has re-shaped the brand experience for marketers and consumers alike. Hear from industry experts on how to:

  • Enhance consumer confidence, brand preference, and brand accountability using innovative track-and-trace technology solutions.
  • Protect brand equity and maintain the integrity of your authorized distribution channels with RFID applications that reduce the potential for product diversion and counterfeit products.
  • Leverage the explosion of smart phone applications among consumers to increase opportunities for brand interactivity and build consumer loyalty through the use of near-field RFID communication.


Can't attend live? Register to view the webinar on-demand!

  • Speakesr:

    Michael Manley

    Business Development Manager and Consultant,
    RFID & NFC
    WS Packaging, Inc
    Matthew Kammerait
    Product Manager - Interactive Print Solutions
    Quad Graphics

    Laura Zielinski

    Editor in Chief
    Brand Packaging



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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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