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Integrate Emerging Technologies with Print to Promote and Protect your Brand

11/14/12 2:00 am to 11/14/13 2:00 am EST
Online

 

Integrate Emerging Technologies
with Print to Promote and Protect your Brand


Combining technological advancements with print innovations has re-shaped the brand experience for marketers and consumers alike. Hear from industry experts on how to:

  • Enhance consumer confidence, brand preference, and brand accountability using innovative track-and-trace technology solutions.
  • Protect brand equity and maintain the integrity of your authorized distribution channels with RFID applications that reduce the potential for product diversion and counterfeit products.
  • Leverage the explosion of smart phone applications among consumers to increase opportunities for brand interactivity and build consumer loyalty through the use of near-field RFID communication.

 

Can't attend live? Register to view the webinar on-demand!

  • Speakesr:

    Michael Manley

    Business Development Manager and Consultant,
    RFID & NFC
    WS Packaging, Inc
    Matthew Kammerait
    Product Manager - Interactive Print Solutions
    Quad Graphics
     
    Moderator:

    Laura Zielinski

    Editor in Chief
    Brand Packaging

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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