Integrate Emerging Technologies with Print to Promote and Protect your Brand

Combining technological advancements with print innovations has re-shaped the brand experience for marketers and consumers alike. Hear from industry experts on how to:

• Enhance consumer confidence, brand preference, and brand accountability using innovative track-and-trace technology solutions.
• Protect brand equity and maintain the integrity of your authorized distribution channels with RFID applications that reduce the potential for product diversion and counterfeit products.
• Leverage the explosion of smart phone applications among consumers to increase opportunities for brand interactivity and build consumer loyalty through the use of near-field RFID communication.

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• 	Speakesr: Michael Manley Business Development Manager and Consultant, RFID & NFC WS Packaging, Inc
  	Matthew Kammerait Product Manager - Interactive Print Solutions Quad Graphics
  	Moderator: Laura Zielinski Editor in Chief Brand Packaging