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Integrate Emerging Technologies with Print to Promote and Protect your Brand

11/14/12 2:00 am to 11/14/13 2:00 am EST
Online

 

Integrate Emerging Technologies
with Print to Promote and Protect your Brand


Combining technological advancements with print innovations has re-shaped the brand experience for marketers and consumers alike. Hear from industry experts on how to:

  • Enhance consumer confidence, brand preference, and brand accountability using innovative track-and-trace technology solutions.
  • Protect brand equity and maintain the integrity of your authorized distribution channels with RFID applications that reduce the potential for product diversion and counterfeit products.
  • Leverage the explosion of smart phone applications among consumers to increase opportunities for brand interactivity and build consumer loyalty through the use of near-field RFID communication.

 

Can't attend live? Register to view the webinar on-demand!

  • Speakesr:

    Michael Manley

    Business Development Manager and Consultant,
    RFID & NFC
    WS Packaging, Inc
    Matthew Kammerait
    Product Manager - Interactive Print Solutions
    Quad Graphics
     
    Moderator:

    Laura Zielinski

    Editor in Chief
    Brand Packaging

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

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August 2014

 The August 2014 issue features the latest on Private Label Packaging.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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