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Integrate Emerging Technologies with Print to Promote and Protect your Brand

11/14/12 2:00 am to 11/14/13 2:00 am EST
Online

 

Integrate Emerging Technologies
with Print to Promote and Protect your Brand


Combining technological advancements with print innovations has re-shaped the brand experience for marketers and consumers alike. Hear from industry experts on how to:

  • Enhance consumer confidence, brand preference, and brand accountability using innovative track-and-trace technology solutions.
  • Protect brand equity and maintain the integrity of your authorized distribution channels with RFID applications that reduce the potential for product diversion and counterfeit products.
  • Leverage the explosion of smart phone applications among consumers to increase opportunities for brand interactivity and build consumer loyalty through the use of near-field RFID communication.

 

Can't attend live? Register to view the webinar on-demand!

  • Speakesr:

    Michael Manley

    Business Development Manager and Consultant,
    RFID & NFC
    WS Packaging, Inc
    Matthew Kammerait
    Product Manager - Interactive Print Solutions
    Quad Graphics
     
    Moderator:

    Laura Zielinski

    Editor in Chief
    Brand Packaging

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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