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Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

2/6/13 2:00 pm to 2/6/14 EST

What: FREE webinar
Where: Right from your computer
Duration: 60 minutes, including LIVE Q&A


Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package? MeadWestvaco Corporation (MWV), a global packaging company providing innovative solutions to the world’s most admired brands, commissioned a new study to help answer this question – and determine why packaging matters far beyond the store shelf. The study explored consumers’ satisfaction with packaging across product categories, features and touch-points throughout the lifecycle. The results reveal the biggest opportunities for packaging improvements that will allow brands to meet consumers’ needs and ultimately deliver on their brand promises – not just in store but also in the kitchen pantry, medicine cabinet, or on-the-go. This informative webinar, hosted by MWV’s leaders of consumer insights and creative, will provide an overview of the study’s results, key learnings for the industry and relevant case examples.

By attending this webinar, you will:

  • Gain first-look access to MWV’s inaugural study on packaging satisfaction with key insights and applications from industry experts
  • Discover the impact that different packaging attributes have on consumer purchase decisions in today’s changing marketplace
  • Understand consumer perceptions of satisfaction by packaging category and the opportunities for brand owners, retailers and designers to improve product experience

Can't attend live? Register to view the webinar on-demand!


Steve Kazanjian

Vice President,
Global Creative
Brian Richard
Consumer & Customer Insights

Laura Zielinski

Editor in Chief


Sponsored by:



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