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Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

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2/12/14 2:00 pm to 2/12/15 EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplac


Date: Wednesday, February 12 2014

Time: 2:00 PM ET (Convert to your timezone)

Duration: 60 minutes, including LIVE Q&A

Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.  Using this data, brands can better understand consumers’ relationship with packaging, leading to improvements that increase product satisfaction to help drive trial and repeat purchase. This webinar will provide an overview of the results and key learnings. 

By attending this webinar, you will:

  • Learn the differences in the cyclical consumer brand experience – Trial, Repeat, Switch – when products are purchased in-store compared to online
  • Gain an understanding of consumer satisfaction by touch point and packaging category, and ways for brand owners to increase product satisfaction
  • Hear key learnings and best practices in packaging for consumer packaged goods (CPGs) in global markets

Can't attend live? Register to view the webinar on-demand!


Speaker: Brian Richard
Director, Consumer and Customer Insights

Speaker: Steve Kazanjian
Vice President
Sponsored by:



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