THE MERGING MOMENTS OF TRUTH – STRENGTHENING YOUR BRAND BY EMBRACING THE CHANGING CONSUMER
Start Time:2:00 PM EDT
Digital and social-media is changing everything, especially consumer behavior. This impact is greatest in the early stages of the purchasing pathway, when consumers are discovering brands and searching for product options. The industry is still adjusting to this change; new sales channels have arisen and established channels are changing and blending with the new.
New forms of digital technology and social-media lead to faster communication. When incorporating these new channels, the control of the brand message and product information is more complex than ever before; such as product shots are being used by e-tailers, instructional videos are uploaded to YouTube, and Brand social-media sites reflect ingredients. This creates new opportunities to communicate with your consumers and strengthen consumer loyalty, but it also increases the complexity and the magnitude of orders.
You’re invited to join Esko’s Aaron Mallory, Brand Management Solutions Executive, to understand how this complexity of assets can affect the developmental flow from ideation to the store shelf. Without systems and underlying architecture to govern product information and ease the process flow, delays in “right first time” packaging and speed to market will arise.
Join Esko’s Aaron Mallory, Brand Management Solutions Executive, to understand:
How in-store purchases are being influenced by digital and social-media
Why product information must be synchronized on all channels
How a central repository provides “one source of brand truth”
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