At the completion of the webinar the viewer will have a grasp of the high level developments that are changing consumer interaction with brands along with the insights to enact change within their organization and with their brand labeling. Read More
On Demand FDA mandated changes in nutritional labeling will bring about the greatest changes since the label was first mandated. The new guidelines in sizing, layout and content will require a systematic review of the entire package without impacting branding and differentiating graphics...
On Demand Digital and social-media is changing everything, especially consumer behavior. This impact is greatest in the early stages of the purchasing pathway, when consumers are discovering brands and searching for product options. The industry is still adjusting to this change; new sales channels have arisen and established channels are changing and blending with the new.
Now On Demand-Based on consumer research conducted as part of Can Manufacturers Institute’s “Open Up to Cans” program, this engaging, data-driven session will dive into the consumer preferences that drive beverage choices and brand loyalty.