Now On Demand-Based on consumer research conducted as part of Can Manufacturers Institute’s “Open Up to Cans” program, this engaging, data-driven session will dive into the consumer preferences that drive beverage choices and brand loyalty.
Digital and social-media is changing everything, especially consumer behavior. This impact is greatest in the early stages of the purchasing pathway, when consumers are discovering brands and searching for product options. The industry is still adjusting to this change; new sales channels have arisen and established channels are changing and blending with the new.
FDA mandated changes in nutritional labeling will bring about the greatest changes since the label was first mandated. The new guidelines in sizing, layout and content will require a systematic review of the entire package without impacting branding and differentiating graphics... Read More