Items Tagged with 'marketing'

ARTICLES

Kids, Teens are Top Consumers of Snack Foods While Women Outpace Men

The typical American eats over 1,000 snack-oriented convenience foods throughout the year.
May 21, 2013

This assortment of snacks includes fresh fruit, sweet and savory snacks.


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No Ad Budget? No Problem

September 1, 2012
Who needs advertising when your package design can do the selling?
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Brand Central

September 1, 2012
Lifestyle brands will take over the world.
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The Most Interesting Redesign in the World

June 22, 2012
Dos Equis highlights its unique history with a refreshed look.
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Quiz: What is Your Brilliance Quotient?

June 21, 2012
Certain markets are naturals for the glam and sophistication of metallic effects, but how about shinola for granola?
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Is Your Brand Cool Enough?

June 21, 2012
According to a recent survey by market research agency InSites Consulting, 78 percent of U.S. teens think that both Apple and iPhone are “cool brands.”
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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