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Items Tagged with 'sustainability'
Why sustainability isn't working for your brand.
Ever since philosopher Friedrich Nietzsche proclaimed God as dead, people have continued doing likewise with various subjects, including sustainability.
The mantra of "first appearances are everything" has geared and shaped the various changes of the packaging industry in the last couple decades.
MillerCoors reduced the weight of packaging materials in 2011 by 17.2 million lbs, reduced paperboard by standardizing six-pack bottle paperboard containers, and tried out lighter paperboard for 12-packs containers.