Items Tagged with 'brand strategy'

ARTICLES

Uniting Your Brand Strategy to Win at Shelf

A coherent brand strategy is critical in helping your package get selected at shelf.
April 3, 2014

 Growth has been difficult for most packaged goods companies over the past decade. 


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Please Prepare for a Fresh Mindset

Looking at the everyday with a new perspective can create a brand breakthrough.
February 7, 2014

 Looking at the everday with a new perspective can create a brand breakthrough. 


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The Secret Behind Luxury Packaging

Intellectual facts simply provide justification for the driver of decisions: emotion
November 1, 2013

Intellectual facts simply provide justification for the driver of decisions: emotion. 


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Tactical Branding: A Step in the Wrong Direction?

Strategic moves provide boosts for brands, but consistent visuals and messaging must accompany them for long-term growth.
September 4, 2013

Today, we see more and more brands resorting to tactical branding solutions to drive consumer interest and, ultimately, sales. It begs the question: Is this a healthy long-term strategy?


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Don't Follow the Herd with Package Design...Be Heard!

What Pablo Picasso and Steve Jobs may have been hinting at with their adage.
August 1, 2013

Ever heard the quote, “Good artists borrow, great artists steal?” Apparently, Picasso might have said this back in the day, but the true source is lost somewhere in history.


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National vs. Retail Brands: Winning the Battle at the Shelf

As retailers move from knockoff designs to knockout branding, national labels work to keep up.
August 1, 2013

Over the past decade, private labels have travelled the long road from neglected stepchildren to central components of many retailers’ business strategies.


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What’s Needed: A Refresh or a Total Rebrand?

When sales hit a standstill, retail brands need to assess their options.
August 1, 2013

So many retailers are at a standstill. They often blame it on a sluggish economy. However, is that really the problem?


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Attention to Retail with My Private Brand's Creator

BRANDPACKAGING sits down with branding cohort Christopher Durham to discuss the lay of the retail brand land.
August 1, 2013

In honor of our private label issue, BRANDPACKAGING sits down with branding cohort Christopher Durham to discuss the lay of the retail brand land.


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Nope In A Jar

A package copying skincare brand philosophy's design demonstrates the opposition brands face from knockoffs.
August 1, 2013

A few months back, I was scrolling through my feeds in Google Reader. As I rapidly swiped the trackpad, a product review caught my attention and gave me pause.


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Jabil Completes Nypro Transaction

The acquisition is expected to enhance the company's position in key markets.
July 2, 2013

The Nypro trade name will be retained.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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