Items Tagged with 'brand strategy'


Nerd Alert: What “Overseas” Manufacturers Need to Understand About American Retail

The Nerd Alert is a monthly column about consumer tech packaging.

Theory Associates, the first agency devoted completely to technology brands, gives advice on tech packaging.

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Creating Emotional Lightning to Drive Brand Desire

Brands that do so defy the laws of commoditization.

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Do Good With Your Brand

Is your company out to trick or deceive consumers?

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How to Begin Branding and the Design for Your Product

New to the package design process? Start your trek with these basics.

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Sharing Equity: Three Steps to Powerful Promotional Design

Build brand worth for consumers by leveraging retail partnerships.

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Design Packaging with Depth

Impact consumers at shelf by putting some passion into your branding and package design.

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Winning the Brand Wars through Visual Assets

Cue emotions from consumers with your brand's visual assets.

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Where's the (Private Label) Love?

Life is about more than functionality. Private label brands should be, too.

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When Brand Preservation Gets Stupid

Blatant, shameful marketing sleight of hands are best to be avoided.

When the brand is a human being, and that human passes away, how far should publishers and brand partners go to connect the product to the individual?

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It's Time to Elevate the Package to Market Brands

Strengthen packaging's marketing power to engage consumers.

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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