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Supposedly, behind every great man is a great woman, and certainly, behind every great leader is a great team. Just as inspiration is no respecter of time, it also does not care what title a person holds.
I started out as a package designer in 1960. Magic Marker was the medium, and beautiful and trustworthy was the message.
We’ve centered our 2013 Packaging That Sells conference on the inquiry, and if you flip back to the cover, you’ll notice the tag line has changed to it as well.
A study by USA Strategies brings focus to what innovation means in the packaging industry.
The concept of a fast-food chain hosting a car show makes sense.
The new descriptor and logo reflect the evolution of PMMI.
A new name for new challenges, the company reports.
Eighty-one percent of consumers believe it's important for a brand to guide them to better decisions.
An often over-looked demographic, this ‘liberated’ generation of consumers enjoy more freedom from jobs, children, stress and strive more for quality of life, wellbeing and self-development.
Price increases and distribution gains drive performance of large CPG leaders, while share gains propel small and midsize stars.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?
The May/June 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.
Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines region's influence on consumers' purchases. .
A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.
