Theory Associates, the first agency devoted completely to technology brands, gives advice on tech packaging.
Brands that do so defy the laws of commoditization.
Is your company out to trick or deceive consumers?
New to the package design process? Start your trek with these basics.
Build brand worth for consumers by leveraging retail partnerships.
Impact consumers at shelf by putting some passion into your branding and package design.
Cue emotions from consumers with your brand's visual assets.
Life is about more than functionality. Private label brands should be, too.
When the brand is a human being, and that human passes away, how far should publishers and brand partners go to connect the product to the individual?
Strengthen packaging's marketing power to engage consumers.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
The October/November 2014 issue features the latest on Creating Desire with your packaging. You can also read the issue at the Digital Editions.
Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.
DESIGN GALLERY 2012