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Items Tagged with 'brand strategy'
Growth has been difficult for most packaged goods companies over the past decade.
Looking at the everday with a new perspective can create a brand breakthrough.
Intellectual facts simply provide justification for the driver of decisions: emotion.
Today, we see more and more brands resorting to tactical branding solutions to drive consumer interest and, ultimately, sales. It begs the question: Is this a healthy long-term strategy?
Ever heard the quote, “Good artists borrow, great artists steal?” Apparently, Picasso might have said this back in the day, but the true source is lost somewhere in history.
Over the past decade, private labels have travelled the long road from neglected stepchildren to central components of many retailers’ business strategies.
So many retailers are at a standstill. They often blame it on a sluggish economy. However, is that really the problem?
In honor of our private label issue, BRANDPACKAGING sits down with branding cohort Christopher Durham to discuss the lay of the retail brand land.
A few months back, I was scrolling through my feeds in Google Reader. As I rapidly swiped the trackpad, a product review caught my attention and gave me pause.
The Nypro trade name will be retained.