Items Tagged with 'packaging redesign'

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Glayva Whisky Receives New Bottle Designs

The packaging works to convey the variety of flavors that give Glayva its unique taste.
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The bottles feature a refreshed label.


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Acqua Panna Water Gets Global Brand Redesign

The new design depicts what the brand stands for: true Tuscan heritage.
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For its 450th birthday, the brand was redesigned to show its heritage to the world.


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DEWAR’S

The new packaging look and feel begins with a distinctive shape for each bottle in the range.
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The range will be adorned in new packaging that brings to life the brand's heritage.


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NibMor

The redesign and repositioning unifies the health benefits of dark chocolate with the personality behind the brand.
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NibMor was founded by two nutritionists with a love for dark chocolate, eager to share the health benefits of chocolate as part of an active lifestyle.


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LAND O LAKES Sour Cream, Cottage Cheese and Dip Products

The products are packaged in new curved bottom structures.
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The packaging concept, developed and used in Europe, provides several consumer benefits.


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DennyMike's BBQ Sauces and Rubs

In addition to contemporary labeling, the 8oz flask has been replaced by a 14oz round bottle.
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New, modern packaging better represents quality of products; consumers also now get more for less.
 


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Blackwoods Spirits

The die-cut foil labels give the package's redesign a unique identity.
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The new identity was created to reflect the spirits’ heritage and vintage status.


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Champion of Design

By Jennifer Acevedo
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Colgate-Palmolive VP of Global Strategic Brand Design brings a unique perspective to his work.
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Heinz Sets the Pace with Package Innovation

By Rick Lingle
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Top Heinz managers keep innovation center-of-plate and help push the limits of the company’s packaging developments.
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Unseen is Unsold

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Shopper research reveals why Peanut M&M's is the design to beat in the candy aisle
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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