Items Tagged with 'beverage'

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Want to Revive Your Sales in the Kids’ Beverage Category? Here’s What It Will Take

Innovation in packaging and formulas can refresh kids’ beverages.
November 1, 2013

 Market surveys show that parents have been on autopilot for years in the children’s beverage aisle.


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New herbal tea takes over cities around the world

November 1, 2012
In/Fusion, an herbal tea recently launched at the WE LOVE GREEN music festival in Paris, is marketed as a natural beverage that is both tasty and stylish with a blast of freshness and well-being.
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New energy beverage muscles into the market

November 1, 2012
New York Spring Water is launching a sugar-free, taurine-free energy drink, VBlast Gator Pit Energy Formula.
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Britain's Oldest Wine and Spirit Merchant

April 3, 2012
Britain’s oldest wine and spirit merchant, and supplier to the Queen, recently turned to the brand identity firm Brandhouse.
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Where are they now: President/CEO of Honest Tea Seth Goldman

November 15, 2011
Honest Tea's Seth Goldman finds success in staying true to his values.
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Where are they now: Former Jones Soda CEO Peter van Stolk

November 15, 2011

The maverick who gave rise to social marketing now has his head in ‘the last frontier.’


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FRS Healthy Energy

November 14, 2011
The redesign that clinched a deal with Pepsi.
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Absinthe: Six packaging concepts

October 17, 2011
Six packaging concepts worthy of the spirit’s epic story.
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Doing it For Themselves

August 3, 2011
Why creative agencies are playing the brand ownership game-and scoring with clients.
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Original Research > Battling the Backlash

August 3, 2011
Are bottled water brands getting their environmental message across?
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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