A recent Nielsen study in the U.K. reveals how a good packaging design remains a successful way to impact consumers’ decision making and, ultimately, product purchasing behavior. Remembering this is key when your marketing investment is pulled in different directions by new technologies and by social media increasingly vying for consumers’ time and money.
Cap’n Crunch cereal has a new target: the man-child. In case you’re unfamiliar with him, he is a millennial man between the ages of 18 and 30 who is tech savvy, cares about what he wears and exudes a sense of irreverence towards society.
Goody is a household name in Saudi Arabia for its leading family of consumer and foodservice products. The company makes a variety of packaged food items from condiments to canned goods, and much of Goody’s packaging is straightforward and simple.
You want to move your product to market quickly? Save time and money? Where do you start? How do you choose the right designer? To answer those questions you need to understand the two key design roles involved in creating the perfect package: a packaging engineer and a graphic package designer.
Brand owners know their vision for image and story better than anyone else. After all, they created the company and poured themselves into the products. But brand building can’t exist in a vacuum—in a healthy scenario, input comes from a variety of sources.