Items Tagged with 'package redesign'

ARTICLES

Smithfield Hams

The color-coded metalized mylar features a spiral pattern for easy identification.
April 9, 2014

The brand wanted to introduce new flavors to its spiral ham line, while also increasing the quality perception of the product line.


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Dolphin Organics

The organic hair and skincare products are dressed in bottles with vivid colors.
April 7, 2014

 The Biondo Group created the visual story of Dolphin Organics, a line of organic shampoo. 


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Good2grow: Kids' Juice Pack Redesign

The redesigned package for the organic and 100 percent juices shows parents and kids that good can be fun.
April 5, 2014

InZone Brands has unveiled an entirely new portfolio strategy for kids’ juice. 


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Daisy Cottage Cheese

The new look of Daisy Cottage Cheese features a contemporary package design and an innovation of colored lids.
March 26, 2014

Daisy Cottage Cheese gets new, modern packaging that highlights "The Daisy Difference" of better ingredients.


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Masterpiece Packaging for Chemex

March 5, 2014

Chemex's coffeemakers are considered works of art. Now, the packaging follows suit.


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How to: Contemporize a Classic Brand

March 5, 2014

Long-standing brands can remain consumer favorites by following these fundamental strategies.


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Packaging: The Great Brand Differentiator

Work some magic on shelf by transforming your best marketing asset.
March 3, 2014
Transform your best marketing asset.
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Party Armor: Now a Sophisticated Defense

Party Armor updates its packaging to a professional level.
February 4, 2014

 Party Armor updates its packaging to a professional level. 


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“Shmear” Packaging Delivers Branding Results

Creative new packaging helps neighborhood gathering place Einstein Bros. Bagels deliver on its friendly, whimsical image.
November 4, 2013

 Creative new packaging helps neighborhood gathering place Einstein Bros. Bagels deliver on its friendly, whimsical image. 


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Packaging for Sports and Outdoor Merchandise Needs to be Grand

Designs for active and outdoor products should pack a punch: what to do for a second wind.
September 4, 2013

You’d think that when it comes to sports and outdoor merchandise, packaging would pack a punch.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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