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Despite the increasingly crowded retail shelves and the need for unique packaging that helps brands stand out from the competition, consumers often find themselves looking at similar products with similar features.
Popeye might seem an unlikely new entry to the energy drink market, but he was ripping open cans for extra oomph decades before the energy drink was even invented.
Continuing the move of craft beer to aluminum cans, Sky High Rye from Arcadia Ales has launched its West Coast-style Pale Ale in 12oz cans from Rexam.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?
The May/June 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.
Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines region's influence on consumers' purchases. .
A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.
