Items Tagged with 'package concept'

ARTICLES

No Ad Budget? No Problem

September 1, 2012
Who needs advertising when your package design can do the selling?
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A Brush with the Divine

September 1, 2012
Dental care goes heavenly: chocolate toothpaste with a package design fit for deity.
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House Band Wine pouches

USA
June 21, 2012
House Band Wines launched its 375ml single-serve flexible wine pouch for spring and summer music festivals.
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Double-Cola

USA
June 21, 2012
Designed to connect with a growing market of youthful consumers who expect something unique and refreshing from a soft drink, Double-Cola introduced new graphics and packaging.
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Plymouth Gin

GLOBAL
June 21, 2012
Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, introduced a new look for Plymouth Gin to reflect its super-premium quality and rich heritage.
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Yoo Moo frozen yogurt

UK
June 21, 2012
Yoo Moo partnered with R&R Ice Cream to launch a new take-home range of frozen yogurt.
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Protect Your Pint!

June 21, 2012
Worried that your favorite ice cream flavor will disappear from your freezer? Have no fear, the Eurphori-Lock is here!
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Oreo Celebrates 100th Birthday

May 23, 2012
Heritage brand Oreo celebrated its 100th birthday in March.
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US Pet Market Proves Recession Friendly

May 23, 2012
According to two studies released by Packaged Facts, the growing “pet parenting” phenomenon, the increase in pet ownership by family-oriented and demographically potent Hispanics, and the prevalence of pet ownership among affluent Americans are driving growth in the sector despite economic challenges elsewhere.
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The Makeup Artist

May 23, 2012
Stila Cosmetics’ Packaging chief takes her background in engineering in serious fashion.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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