Items Tagged with 'package design'

ARTICLES

Making Packaging Work Online: 5 Principles for Success

Packaging plays an important role on the Web. Here are five principles for success.
April 6, 2014

How does our packaging look and work online?


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Uniting Your Brand Strategy to Win at Shelf

A coherent brand strategy is critical in helping your package get selected at shelf.
April 3, 2014

 Growth has been difficult for most packaged goods companies over the past decade. 


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Know Thyself

Design is about creating a solution, albeit an aesthetically pleasing one.
September 4, 2013

When I was a fresh and foolish first-year art student, I though design was so subjective. How could I possibly please my teachers and get good critiques from classmates when we all had different styles?


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Design and Realization Agency Enters New Market

Kaleidoscope has announced the start of a new location in Los Angeles.
March 1, 2013

Demetrius Romanos has signed on for the role of executive creative director and managing partner for the new location.


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Foil Stamping Manufacturer Releases Art in a Box

November 7, 2012

Stamping foil manufacturer Kurz's latest presentation box showcases examples of high-quality packaging design and the work of a contemporary artist. 


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Get Your Fix

USA
July 25, 2012
Created to offer younger-looking skin and healthier hair and nails, FIX Brands Inc. launches its anti-aging beverage FIX. Each 16oz bottle is color-coded and features a full shrink-wrap label that calls out the product’s clinically proven benefits.
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Hot Tamales is on Fire!

USA & Canada
July 25, 2012
Despite being a candy-aisle favorite, consumers felt that the existing Hot Tamales packaging was not reflective of its edgy attitude.
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Strongbow is on Target

UK
July 25, 2012
Looking to broaden its appeal and better reflect its status as the best-selling cider in the UK, Strongbow launches a new brand identity that includes a redesigned logo, packaging and visual identity.
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Toying Around with New Products

July 25, 2012
An interview about Weiner Whistles, design and development, and everything in between.
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Bottom Line

July 25, 2012
In 2004, friends Andrew Quinlan and Neil McDonald began making their own ciders and fruit juices from their homes in Somerset, England.
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EVENTS

Packaging That Sells

10/13/14
The Drake Hotel
Chicago, IL
United States

BRANDPACKAGING's Packaging That Sells Conference provides the opportunity to interact with the industry's most influential brand marketers and package design teams who understand the vital role packaging plays in delivering a brand's message and connecting with consumers.

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Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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SDG

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