Items Tagged with 'package design'

ARTICLES

Know Thyself

Design is about creating a solution, albeit an aesthetically pleasing one.

When I was a fresh and foolish first-year art student, I though design was so subjective. How could I possibly please my teachers and get good critiques from classmates when we all had different styles?


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Get Your Fix

USA
Created to offer younger-looking skin and healthier hair and nails, FIX Brands Inc. launches its anti-aging beverage FIX. Each 16oz bottle is color-coded and features a full shrink-wrap label that calls out the product’s clinically proven benefits.
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Strongbow is on Target

UK
Looking to broaden its appeal and better reflect its status as the best-selling cider in the UK, Strongbow launches a new brand identity that includes a redesigned logo, packaging and visual identity.
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Bottom Line

In 2004, friends Andrew Quinlan and Neil McDonald began making their own ciders and fruit juices from their homes in Somerset, England.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

march cover

March 2015

The March 2015 issue examines the idea of Branded by Color plus much more. You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight