Items Tagged with 'brand identity'

ARTICLES

When Brand Preservation Gets Stupid

Blatant, shameful marketing sleight of hands are best to be avoided.
By Gary Frisch
No Comments

When the brand is a human being, and that human passes away, how far should publishers and brand partners go to connect the product to the individual?


Read More

Dust Cutter Lemonade

Dust Cutter is packaged in fast-cooling, 16 oz., reclosable aluminum bottles.
No Comments

Dust Cutter’s brand personifier is the Lemon Cowboy.


Read More

I’ll Have What He’s Having

By Laura Zielinski
No Comments

Two guys walk into a bar. One orders a water, the other orders a shot of Vaska.  


Read More

When Brands Get Plastic Surgery...

By Rick Barrack
No Comments

The other night, I was reading a marketing article in bed about the new Twitter logo when I looked over to see my wife reading a “before and after” plastic surgery article in US Weekly.


Read More

The Bottom Line

No Comments
In 1993, Spanish brewing company Grupo Mahou-San Miguel launched its premium beer San Miguel 1516 based on the principles of the Germanic beer purity law of 1516, which states that beer can only be produced with water, malt, hops and yeast.
Read More

Fan Club

By Laura Zielinski
No Comments
One bold brand caters to its customers with powerful design.
Read More

The Bottom Line

No Comments
Founded in April of 2002, Ocado is the only dedicated online supermarket in the U.K. and the largest dedicated online supermarket by turnover in the world, according to the online grocer.
Read More

Makeup Brand Doesn't Like Using the F-Word

No Comments

bareMinerals launches its first solid foundation with 'We Don't Like Using the F-Word' campaign.


Read More

Strongbow is on Target

UK
No Comments
Looking to broaden its appeal and better reflect its status as the best-selling cider in the UK, Strongbow launches a new brand identity that includes a redesigned logo, packaging and visual identity.
Read More

The Most Interesting Redesign in the World

By Jacqueline T. DeLise
No Comments
Dos Equis highlights its unique history with a refreshed look.
Read More

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

bp august 2014

August 2014

 The August 2014 issue features the latest on Private Label Packaging.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus