European Packaging Design Agency's Patrick De Grande is also the co-founder of Quatre Mains, an award winning Belgian design agency for brand identity and packaging design. Packaging design is his passion and he swears by practical and elegant design solutions that stand out for their creativity and professionalism. Who better than De Grande to reveal the key trends in packaging both now and in the future?
Live experiences can be compelling and memorable, and they have the power to stimulate strong emotional connections. The implications for brands and licensed properties are huge because today’s consumers want to do more than purchase products and services.
OSI Creative, a leading provider of global supply chain managed solutions for point-of-purchase displays (POP), consumer product packaging and branded merchandise programs, announces the company will be joining forces with RP Creative Display.
Many brands have a presence around the world. This extensive reach lends a strategic advantage for distributing a customer’s brand on every corner of the Earth, but it also comes with inherent challenges.
On Demand Digital and social-media is changing everything, especially consumer behavior. This impact is greatest in the early stages of the purchasing pathway, when consumers are discovering brands and searching for product options. The industry is still adjusting to this change; new sales channels have arisen and established channels are changing and blending with the new.