Items Tagged with 'brand identity'

ARTICLES

When Brand Preservation Gets Stupid

Blatant, shameful marketing sleight of hands are best to be avoided.

When the brand is a human being, and that human passes away, how far should publishers and brand partners go to connect the product to the individual?


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Dust Cutter Lemonade

Dust Cutter is packaged in fast-cooling, 16 oz., reclosable aluminum bottles.

Dust Cutter’s brand personifier is the Lemon Cowboy.


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I’ll Have What He’s Having

Two guys walk into a bar. One orders a water, the other orders a shot of Vaska.  


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When Brands Get Plastic Surgery...

The other night, I was reading a marketing article in bed about the new Twitter logo when I looked over to see my wife reading a “before and after” plastic surgery article in US Weekly.


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The Bottom Line

In 1993, Spanish brewing company Grupo Mahou-San Miguel launched its premium beer San Miguel 1516 based on the principles of the Germanic beer purity law of 1516, which states that beer can only be produced with water, malt, hops and yeast.
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Fan Club

One bold brand caters to its customers with powerful design.
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The Bottom Line

Founded in April of 2002, Ocado is the only dedicated online supermarket in the U.K. and the largest dedicated online supermarket by turnover in the world, according to the online grocer.
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Makeup Brand Doesn't Like Using the F-Word

bareMinerals launches its first solid foundation with 'We Don't Like Using the F-Word' campaign.


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Strongbow is on Target

UK
Looking to broaden its appeal and better reflect its status as the best-selling cider in the UK, Strongbow launches a new brand identity that includes a redesigned logo, packaging and visual identity.
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The Most Interesting Redesign in the World

Dos Equis highlights its unique history with a refreshed look.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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