When the brand is a human being, and that human passes away, how far should publishers and brand partners go to connect the product to the individual?
Dust Cutter’s brand personifier is the Lemon Cowboy.
Two guys walk into a bar. One orders a water, the other orders a shot of Vaska.
The other night, I was reading a marketing article in bed about the new Twitter logo when I looked over to see my wife reading a “before and after” plastic surgery article in US Weekly.
bareMinerals launches its first solid foundation with 'We Don't Like Using the F-Word' campaign.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
The October/November 2014 issue features the latest on Creating Desire with your packaging. You can also read the issue at the Digital Editions.
Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.
DESIGN GALLERY 2012