Items Tagged with 'brand identity'

ARTICLES

When Brand Preservation Gets Stupid

Blatant, shameful marketing sleight of hands are best to be avoided.

When the brand is a human being, and that human passes away, how far should publishers and brand partners go to connect the product to the individual?


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Dust Cutter Lemonade

Dust Cutter is packaged in fast-cooling, 16 oz., reclosable aluminum bottles.

Dust Cutter’s brand personifier is the Lemon Cowboy.


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I’ll Have What He’s Having

Two guys walk into a bar. One orders a water, the other orders a shot of Vaska.  


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When Brands Get Plastic Surgery...

The other night, I was reading a marketing article in bed about the new Twitter logo when I looked over to see my wife reading a “before and after” plastic surgery article in US Weekly.


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The Bottom Line

In 1993, Spanish brewing company Grupo Mahou-San Miguel launched its premium beer San Miguel 1516 based on the principles of the Germanic beer purity law of 1516, which states that beer can only be produced with water, malt, hops and yeast.
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Fan Club

One bold brand caters to its customers with powerful design.
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The Bottom Line

Founded in April of 2002, Ocado is the only dedicated online supermarket in the U.K. and the largest dedicated online supermarket by turnover in the world, according to the online grocer.
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Makeup Brand Doesn't Like Using the F-Word

bareMinerals launches its first solid foundation with 'We Don't Like Using the F-Word' campaign.


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Strongbow is on Target

UK
Looking to broaden its appeal and better reflect its status as the best-selling cider in the UK, Strongbow launches a new brand identity that includes a redesigned logo, packaging and visual identity.
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The Most Interesting Redesign in the World

Dos Equis highlights its unique history with a refreshed look.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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