Items Tagged with 'redesign'

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New Design for Brand Brings Fun Focus

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Tostitos, one of the world’s largest brand of tortilla chips and salsas, has unleashed what is meant to be a dramatic new design for its brand.


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P&W designs a new take on takeout

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P&W has designed the Kitchen TO GO branding for Tesco’s U.S. chain Fresh & Easy Neighborhood Market. 


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When Brands Get Plastic Surgery...

By Rick Barrack
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The other night, I was reading a marketing article in bed about the new Twitter logo when I looked over to see my wife reading a “before and after” plastic surgery article in US Weekly.


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Dove Advanced Care gets new look

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Casa Rex has developed a new packaging design for the Dove Advanced Care deodorant range in the Latin American market. 


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Repackaging of mouth-watering nspa Fruit collection of skincare products

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nspa Fruit is a range of luscious fruity body scrubs, lotions, and shower and bath gels created by the experts at Nirvana Spa in the UK. 


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Dow Design puts sparkle back into L&P branding

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Soft drink Lemon & Paeroa (L&P) has been revitalized at the hands of brand design specialists Dow Design. The “World Famous in New Zealand” brand’s fresh, contemporary makeover aims to make the lemony drink a more compelling choice. 


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AmLactin gets a smooth new look

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Upsher-Smith turned to Duffy & Partners seeking a new look and feel for the packaging of its lotion line AmLactin.
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Hiball Energy launches cold sensitive cans

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Hiball Inc. releases its newly reformulated and repackaged line of Organic Sparkling Energy Drinks and Sparkling Energy Waters throughout the U.S. after a switch from 10oz glass bottles to 16oz cold-activated cans by Ball Corp.
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Hot Tamales is on Fire!

USA & Canada
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Despite being a candy-aisle favorite, consumers felt that the existing Hot Tamales packaging was not reflective of its edgy attitude.
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The Most Interesting Redesign in the World

By Jacqueline T. DeLise
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Dos Equis highlights its unique history with a refreshed look.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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