European Packaging Design Agency's Patrick De Grande is also the co-founder of Quatre Mains, an award winning Belgian design agency for brand identity and packaging design. Packaging design is his passion and he swears by practical and elegant design solutions that stand out for their creativity and professionalism. Who better than De Grande to reveal the key trends in packaging both now and in the future?
Men are frequently marketed products promoting strength or an outdoor lifestyle, but women tend to be left out of this domain, leaving open an important opportunity for brands to produce female-oriented products with a more “rugged” image.
After a baby powder-scented package showed retail success, compression apparel marketer QSD again teams up with Transparent Packaging Inc. to produce a hexagon-shaped A-PET folding carton package with a “Fresh Cotton” scent.