After a baby powder-scented package showed retail success, compression apparel marketer QSD again teams up with Transparent Packaging Inc. to produce a hexagon-shaped A-PET folding carton package with a “Fresh Cotton” scent.
Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online. Read More
Consumer habits have permanently changed. Has your approach to reaching them kept pace? Today’s consumer is constantly connected to the digital world through the use of their mobile device, adding momentum to the already growing demand for digital media.