Items Tagged with 'consumer trends'

ARTICLES

Recycled Plastic Makes Stiff Competition

Rigid plastic with a recycled history gets a leg up on virgin material plastic.
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International House of…Syrups?

IHOP avoids a sticky situation with packaging that brings tradition home.


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Good Enough to Eat

As brand professionals, we spend our days examining good-looking packaging. 


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Fresh Cotton-scented package for undergarment boxes

After a baby powder-scented package showed retail success, compression apparel marketer QSD again teams up with Transparent Packaging Inc. to produce a hexagon-shaped A-PET folding carton package with a “Fresh Cotton” scent.
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Brand Central

Lifestyle brands will take over the world.
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The Two Secrets of Brand Extension Success

How fit and leverage can help you EXCEL where others fail.
When they win over consumers, brand extensions offer big rewards: more revenue, more distribution and better name recognition.
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Package Design Missing the Mark?

A well-designed package is worthless if it doesn’t reach the right consumers.
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Winning at Retail

How to Make Packaging & Point-of-Sale Work Together

Each year, Perception Research Services (PRS) pretests several hundred new packaging systems prior to their introduction in the market.
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The Art of Instinct

How sensory triggers can help brands make a quick emotional connection with consumers.
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Thirsty for Knowledge

The top trends to know when designing beverage packaging
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EVENTS

Sponsored Webinar

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

2/24/15
Online!
Contact: Adam Thomas
Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online. Read More

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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