Label Insight's 2017 Shopper Trends Study reveals that nearly half of consumers (49%) adhere to a particular diet or nutrition plan, and 75% avoid specific ingredients when shopping for food products. But, 67% of consumers say it is challenging to determine whether a food product meets their needs simply by looking at the package label, and nearly half of consumers (48%) consider themselves "not informed at all" about a food product even after reading the label.
European Packaging Design Agency's Patrick De Grande is also the co-founder of Quatre Mains, an award winning Belgian design agency for brand identity and packaging design. Packaging design is his passion and he swears by practical and elegant design solutions that stand out for their creativity and professionalism. Who better than De Grande to reveal the key trends in packaging both now and in the future?
Men are frequently marketed products promoting strength or an outdoor lifestyle, but women tend to be left out of this domain, leaving open an important opportunity for brands to produce female-oriented products with a more “rugged” image.