Items Tagged with 'consumer trends'

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Recycled Plastic Makes Stiff Competition

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Rigid plastic with a recycled history gets a leg up on virgin material plastic.
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International House of…Syrups?

By Jennifer LaDuke
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IHOP avoids a sticky situation with packaging that brings tradition home.


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Good Enough to Eat

By Laura Zielinski
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As brand professionals, we spend our days examining good-looking packaging. 


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Fresh Cotton-scented package for undergarment boxes

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After a baby powder-scented package showed retail success, compression apparel marketer QSD again teams up with Transparent Packaging Inc. to produce a hexagon-shaped A-PET folding carton package with a “Fresh Cotton” scent.
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Brand Central

By Bryan LiBrandi
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Lifestyle brands will take over the world.
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The Two Secrets of Brand Extension Success

How fit and leverage can help you EXCEL where others fail.
By John Parham
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When they win over consumers, brand extensions offer big rewards: more revenue, more distribution and better name recognition.
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Package Design Missing the Mark?

By Stergios Bititsios
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A well-designed package is worthless if it doesn’t reach the right consumers.
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Winning at Retail

How to Make Packaging & Point-of-Sale Work Together

By Scott Young
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Each year, Perception Research Services (PRS) pretests several hundred new packaging systems prior to their introduction in the market.
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The Art of Instinct

By Simon Preece
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How sensory triggers can help brands make a quick emotional connection with consumers.
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Thirsty for Knowledge

By Jessica Jacobsen
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The top trends to know when designing beverage packaging
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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