tricorBraun partnered with Envirocon Technologies, makers of Austin, Texas-based Lemi Shine household cleaning products, to understand, explore and engineer a package that is unlike any other in its category.
Haven’t you always wanted to leave your competition in the dust? To keep an eye on them, but not really care what they are doing because your brand is so wildly successful? This doesn’t have to be a fantasy: Start thinking and designing on a vertical plane instead of a horizontal one.
Every year, BRANDPACKAGING awards several creative thinkers and doers in the packaging and branding industry with the title of Brand Innovator. These cream-of-the-crop men and women inspire and educate us all with their strategies and stories, and we delight in helping you get to know your peers on a more personal level as we honor them and their work.
We’re so constantly bombarded with stimuli that our brains are built to weed out all but the most urgent of incoming material. So for the first issue in our third decade of publishing, we decided to shake things up: Our brand mark’s design, while attractive, hasn’t matched our messaging, and it was time to set that straight.