Items Tagged with 'brand extensions'

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Graham’s The Family Dairy Launches Gold Top Brand Extension

Creative branding agency threebrand designed the new line.
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The new look references the orginal Graham's line of products.


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Big League Packaging

How to use packaging's structure and design to bring consumers in from left field.
By Jamie Capozzi
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Over the last decade, almost a quarter of a million new products have been announced at the Consumer Electronics Show in Las Vegas. And what percentage of these product launches has actually made it to a shelf at Best Buy or Wal-Mart stores?


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Ace The Product Naming Game

Great product names propel brands to the top. How to get one for your packaging.
By Cynthia Sterling
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A great name can propel a brand to the top of its category.


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The Two Secrets of Brand Extension Success

How fit and leverage can help you EXCEL where others fail.
By John Parham
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When they win over consumers, brand extensions offer big rewards: more revenue, more distribution and better name recognition.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

bp august 2014

August 2014

 The August 2014 issue features the latest on Private Label Packaging.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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