Items Tagged with 'brand extensions'

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Graham’s The Family Dairy Launches Gold Top Brand Extension

Creative branding agency threebrand designed the new line.

The new look references the orginal Graham's line of products.


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Big League Packaging

How to use packaging's structure and design to bring consumers in from left field.

Over the last decade, almost a quarter of a million new products have been announced at the Consumer Electronics Show in Las Vegas. And what percentage of these product launches has actually made it to a shelf at Best Buy or Wal-Mart stores?


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Ace The Product Naming Game

Great product names propel brands to the top. How to get one for your packaging.

A great name can propel a brand to the top of its category.


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The Two Secrets of Brand Extension Success

How fit and leverage can help you EXCEL where others fail.
When they win over consumers, brand extensions offer big rewards: more revenue, more distribution and better name recognition.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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