Items Tagged with 'eye tracking'

ARTICLES

Not All Eye Tracking Is Created Equal

July 3, 2014

A recent study shows certain package evaluation alternatives may fall short.


Read More

Improving the Pack-Screening Process

Implementing these tips can help brands get the most from research.
November 5, 2013

 How to avoid common missteps and identify the strongest new packaging structures and graphics. 


Read More

Tobii, InContext Partner to Add Eye Tracking to Virtual Shopper Research

October 16, 2012
Tobii Technology, a global leader in eye-tracking research solutions and gaze interaction, announces its partnership with InContext Solutions, an award-winning technology-based insight services firm specializing in 3D virtual simulations.
Read More

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus