Luxury limited-edition branding brings Bombay Sapphire distillery to life.
How customers perceive products depends on the package presentation.
This year, the event will feature several new elements including a new venue, new look, new section and new award.
New packaging for the glasses uses luxurious materials.
Even seemingly commonplace products feel premium with the right narrative.
Intellectual facts simply provide justification for the driver of decisions: emotion.
Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.
The mantra of "first appearances are everything" has geared and shaped the various changes of the packaging industry in the last couple decades.
The Design Collection includes 11 paper brands, blending six paper lines from North America and five Italian brands.
Planet Canit, in collaboration with Aquiesse, developed a product line extension using metal to complement a luxury brand of candles traditionally offered in glass.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
The October/November 2014 issue features the latest on Creating Desire with your packaging. You can also read the issue at the Digital Editions.
Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.
DESIGN GALLERY 2012