Items Tagged with 'package design trends'

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Packaging 2020: Envisiong Changes, Seeing Trends

By Jean-Pierre Lacroix
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Ramp up packaging innovation through technology as the third decade of the century approaches.


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Winning the Brand Wars through Visual Assets

By Ted Mininni
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Cue emotions from consumers with your brand's visual assets.


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The Importance of Packaging's Front Panel with Kids

Use packaging's front panel to make an emotional connection with "kidsumers."
By Ted Mininni
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Recent marketing research has revealed that Millennials aren’t especially brand conscious or brand loyal. But that might be a bit misleading, since kids have always been skeptical about consumer product marketing, especially hard-sell tactics.


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The Eurofication of Private Label?

Europe has led private label trends. How will the U.S. follow?
By Kory Grushka
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Europe has led private label trends. How will the U.S. follow?


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Please Prepare for a Fresh Mindset

Looking at the everyday with a new perspective can create a brand breakthrough.
By Laura Zielinski
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 Looking at the everday with a new perspective can create a brand breakthrough. 


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7 Keys to Connecting with Today’s Kids & Moms

Move your brand forward with these design and messaging tips.
By Bill Goodwin
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 Move your brand forward with these design and messaging tips. 


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The Ins and Outs of Holistic Design

Holistic design builds brands by orchestrating every element into a harmonious result.
By Peter Clarke
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As I’m sure many of you also do in the package design industry, Marcus Hewitt, my chief creative officer, and I spend a part of our day discussing what great design is and how it is best achieved on behalf of our clients.


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Delivering Brand Promises

Great packaging sells a brand’s promise, not the product — and consumers can relate to that.
By David Lemley
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There’s a lot of “good” packaging out there: packaging that might move some products but doesn’t build category-owning brands. In other words, it’s adequate, but it isn’t great.


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Getting the On-Pack Message Right

Effective on-pack messaging is key to ensuring that new packaging features and graphics make a difference.
By Scott Young
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At Perception Research Services (PRS), we are fortunate to assess hundreds of new packaging systems each year, for both new products and restages of existing brands.


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A Good Read: Turn Brands into Best Sellers

Using stories creates brands with depth and longevity.
By Cynthia Sterling
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Our areas of specialty — luxury food and beverage — have seen an explosion of new brand introductions in recent years.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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