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Items Tagged with 'package design trends'
As I’m sure many of you also do in the package design industry, Marcus Hewitt, my chief creative officer, and I spend a part of our day discussing what great design is and how it is best achieved on behalf of our clients.
There’s a lot of “good” packaging out there: packaging that might move some products but doesn’t build category-owning brands. In other words, it’s adequate, but it isn’t great.
At Perception Research Services (PRS), we are fortunate to assess hundreds of new packaging systems each year, for both new products and restages of existing brands.
Our areas of specialty — luxury food and beverage — have seen an explosion of new brand introductions in recent years.
The level of choice consumers face in stores today is unprecedented, compared to the options available just three or four decades ago.
Supposedly, behind every great man is a great woman, and certainly, behind every great leader is a great team. Just as inspiration is no respecter of time, it also does not care what title a person holds.
A prominent trend has been to contemporize packaging by making it simple. Clutter isn’t desirable, but in the haste to keep it clean, is packaging being oversimplified?
Michael Pollan is at it again. His new book, “Cooked,” is guaranteed to be a runaway hit, largely because Pollan has become the high priest of ethical eating ever since he published “The Omnivore’s Dilemma” in 2006.
The 2013 American Package Design Awards is a national competition managed by Graphic Design USA (GDUSA).
Brands just starting out need examples on how to handle product launches and lines.