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Items Tagged with 'package design trends'
Recent marketing research has revealed that Millennials aren’t especially brand conscious or brand loyal. But that might be a bit misleading, since kids have always been skeptical about consumer product marketing, especially hard-sell tactics.
Europe has led private label trends. How will the U.S. follow?
Looking at the everday with a new perspective can create a brand breakthrough.
Move your brand forward with these design and messaging tips.
As I’m sure many of you also do in the package design industry, Marcus Hewitt, my chief creative officer, and I spend a part of our day discussing what great design is and how it is best achieved on behalf of our clients.
There’s a lot of “good” packaging out there: packaging that might move some products but doesn’t build category-owning brands. In other words, it’s adequate, but it isn’t great.
At Perception Research Services (PRS), we are fortunate to assess hundreds of new packaging systems each year, for both new products and restages of existing brands.
Our areas of specialty — luxury food and beverage — have seen an explosion of new brand introductions in recent years.
The level of choice consumers face in stores today is unprecedented, compared to the options available just three or four decades ago.
Supposedly, behind every great man is a great woman, and certainly, behind every great leader is a great team. Just as inspiration is no respecter of time, it also does not care what title a person holds.