Items Tagged with 'consumer insights'

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The Importance of Packaging's Front Panel with Kids

Use packaging's front panel to make an emotional connection with "kidsumers."

Recent marketing research has revealed that Millennials aren’t especially brand conscious or brand loyal. But that might be a bit misleading, since kids have always been skeptical about consumer product marketing, especially hard-sell tactics.


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7 Keys to Connecting with Today’s Kids & Moms

Move your brand forward with these design and messaging tips.

 Move your brand forward with these design and messaging tips. 


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Food Trends: Shaping the Way Americans Eat

Here are six patterns for brands to consider.

 Here are six patterns for brands to consider. 


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'Older and Wiser' Trumps 'Youthfulness' As a 2013 Trend

U.K. and Chinese Consumers Bigger Believers than U.S. Consumers

Anthem Worldwide, the brand development practice of Schawk Inc., announced that its consumer insights study has revealed 'Older and Wiser' trumps 'Youthfulness' as a trend in 2013.


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Study Reveals What Women Want From Health and Wellness

Anthem Worldwide announces the results of its latest study in the white paper, “What Women Really Want From Health And Wellness.”


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Weak Economy Benefits At-Home Nail Care Market

The U.S. nail care market fared well during the economic slump, as women turned to at-home nail care options versus the pricey spa alternatives.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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