Everyone is familiar with “the three Rs”—Reduce, Reuse, Recycle. These are individual actions consumers can take in their daily lives to be more environmentally friendly, but it’s also important to remember that brands play an important role here.
As a packaging designer and nature lover, I dream of the day when material science and manufacturing can deliver on not only the promise of zero environmental impact, but also high performance, premium finish and low costs.
Burt’s Bees Paw & Nose Lotion introduces its new tube packaging featuring a layer of post-consumer recycled (PCR) material inside the tube, manufactured by Berry Plastics. This tube adds to Burt's Bees' already extensive portfolio of packaging containing recycled material.
As consumer preference for wellness and “clean” foods grows, there’s a significant need for packaging that can shield preservative-free liquid products from spoilage – especially in bulk formats from one quart to 350 gallons or more.