Crown Holdings Inc. recently opened a new beverage can manufacturing plant in Nichols, New York. The state-of-the-art plant, which marks the industry’s first greenfield facility in the U.S. in more than 20 years, will support the country’s growing demand for specialty beverage cans.
Shock Top is shaking things up as it rolls out its first major brand refresh in its history. The brand will introduce an entirely new look and feel that still embodies the carefree spirit that is authentic to Shock Top but with a fresh, youthful optimism.
Manufacturers of energy drinks and other ready-to-drink beverages can also utilize the new format to refresh their packaging mix and enhance their brand image to attract younger, more active consumers.
Now On Demand-Based on consumer research conducted as part of Can Manufacturers Institute’s “Open Up to Cans” program, this engaging, data-driven session will dive into the consumer preferences that drive beverage choices and brand loyalty.