Items Tagged with 'research and trends'

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Launch Support

July 7, 2014

Consider these steps to make product launches a success.


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School-Aged-Youth - July 2014

July 3, 2014

This month in Consumer Insight, we focus on school-aged-youth


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Ownership - May/June 2014

June 3, 2014

This month in Consumer Insight, we focus on ownership


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Survey Shows Consumer Demand Continues to Drive Sustainability for Retailers

Many professionals anticipate an increase in this demand for green packaging within the next year.
April 30, 2014

The survey found 97 percent of retail executives believe that consumers are driving a demand for green packaging.


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Region - April 2014

April 2, 2014

This month in Consumer Insight, we focus on regional trends in packaging.


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Gender - March 2014

March 10, 2014

This month in Consumer Insight, we focus on gender cues in packaging — and why stereotypes should not be used. 


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New Research Initiative with Focus Groups Launched

The monthly in-house consumer focus groups are designed to gauge consumer preferences for specific package components.
February 11, 2014

These focus groups concentrate on capturing consumers’ preferences for an overall package solution and their reactions to various innovative components. 


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Age - January/February 2014

February 6, 2014

 This month in Consumer Insight, we focus on consumer age and interesting trends in each age division. 


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Retooling Concept Development

Instead of single sketches, use integrated, descriptive deliverables to tell a story.
November 7, 2013

 Instead of single sketches, use integrated, descriptive deliverables to tell a story. 


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Improving the Pack-Screening Process

Implementing these tips can help brands get the most from research.
November 5, 2013

 How to avoid common missteps and identify the strongest new packaging structures and graphics. 


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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