Items Tagged with 'research and trends'

ARTICLES

Bell Pottinger Reveals 15 Digital Trends Set to Change How Brands Communicate

Bell Pottinger Digital is a specialist consultancy that transforms the way brands communicate in the digital age.

The analysis captures the most talked about trends online and ranks them in order of percentage increase.


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Points on Package Design

Good design moves brands closer to your consumers.


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Launch Support

Consider these steps to make product launches a success.


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School-Aged-Youth - July 2014

This month in Consumer Insight, we focus on school-aged-youth


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Ownership - May/June 2014

This month in Consumer Insight, we focus on ownership


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Survey Shows Consumer Demand Continues to Drive Sustainability for Retailers

Many professionals anticipate an increase in this demand for green packaging within the next year.

The survey found 97 percent of retail executives believe that consumers are driving a demand for green packaging.


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Region - April 2014

This month in Consumer Insight, we focus on regional trends in packaging.


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Gender - March 2014

This month in Consumer Insight, we focus on gender cues in packaging — and why stereotypes should not be used. 


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New Research Initiative with Focus Groups Launched

The monthly in-house consumer focus groups are designed to gauge consumer preferences for specific package components.

These focus groups concentrate on capturing consumers’ preferences for an overall package solution and their reactions to various innovative components. 


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Age - January/February 2014

 This month in Consumer Insight, we focus on consumer age and interesting trends in each age division. 


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EVENTS

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Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

2/24/15
Online!
Contact: Adam Thomas
Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online. Read More

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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