The Paperboard Packaging Council (PPC) shares several current trends in folding carton and rigid box design, as distilled from the recently-adjudicated 2017 North American Paperboard Packaging Competition.
Do you know why the shelf so important? Whether or not your consumers are a switching light user or a loyal heavy user, your brand is on their shopping list or it's an impulse buy, or they have known your brand all their lives or are discovering it on the shelf, there are three reasons you want to get your shelf game right.
The dynamic of fast fashion, where customers expect to see something new from their favorite brands on an almost weekly basis, has impacted the color cosmetics industry. Even for large companies, the lead time from product development to launch has gone from two years to less than three months.
Bringing together both folding carton manufacturers and industry technology suppliers, the community will help PPC members explore new digital technologies and understand the growing trend toward low-volume orders.
The right colored plastic could mean the difference between your product being a massive success or a disappointment. Colors for plastic products evoke a physical and emotional response from consumers.