Springtime seems to be prime time for industry conferences and association meetings. Over the last few months I have been able to attend just a fraction of these events—but enough to get a feel for some of the hot topics facing consumer packaged goods companies and their packaging suppliers.
Cosmoprof North America (CPNA), a B2B beauty trade show in North America, announces the debut of a specially dedicated boutique on Amazon.com featuring over 300 brands who have exhibited at the CPNA event.
Technology has made it easier for individuals involved in counterfeiting activities, as e-commerce platforms have gained popularity. Technology is assisting counterfeiters to advertise, produce and distribute fake products. However, technology can also play a crucial role to curb the production and distribution of counterfeit goods.
Don’t let Pandora’s unsuccessful mythological version cloud your idea of unboxing: This newer, worthwhile trend lets brands develop a personality, is welcomed by millennials, and helps consumers overcome trust issues toward a product or corporation.
Brands can keep or lose customers at every point in the buying cycle, from first open of the site to the re-ordering of purchases. BRANDPACKAGING talks to experts in the various steps of e-commerce activity on how to help your company help its customers.