Items Tagged with 'packaging online'

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'Packaging E-Content’ Helps Brands Control the Digital Shelf

An inconsistent digital presentation of packaging can erode trust and brand equity.
June 26, 2014

Marketers need to provide customers with an experience online that’s as true as possible to the product they choose at the store shelf.


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Making Packaging Work Online: 5 Principles for Success

Packaging plays an important role on the Web. Here are five principles for success.
April 6, 2014

How does our packaging look and work online?


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

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July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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