Items Tagged with 'innovation'

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Brand Innovators 2014

We award the people influencing branding and packaging today.

Every year, BRANDPACKAGING awards several creative thinkers and doers in the packaging and branding industry with the title of Brand Innovator.


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The Repackaging and Rebranding of Airlines from Nose to Tail

Brands in the air aren't above the importance of innovation and consumer connections.


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How to: Contemporize a Classic Brand

Long-standing brands can remain consumer favorites by following these fundamental strategies.


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I’ll Have What He’s Having

Two guys walk into a bar. One orders a water, the other orders a shot of Vaska.  


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REBOOTizer launches in U.S. market

REBOOTizer, an all-natural Swiss wellness booster, is making a statement in the U.S. marketplace using a unique and conveniently portable package, the patented Mix System technology.
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Ampac Adds Inno-Lok and Pour & Lok Zipper Application Technology

Ampac announces the addition of Inno-Lok, a patented method of applying a reclosable zipper transversely to packaging films, as well as Pour & Lok, a foldable zipper applied to film in the side gusset area of a package.
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A Brush with the Divine

Dental care goes heavenly: chocolate toothpaste with a package design fit for deity.
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Fan Club

One bold brand caters to its customers with powerful design.
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Bacardi’s Newest Flavors

North America
Bacardi launches two innovative flavor combinations to its rum line, Wolf Berry (blueberry infused with goji berry) and Black Razz (raspberry infused with black sapote).
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Brand Innovators 2012

Inspiration and Innovation can come from anywhere.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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