Items Tagged with 'innovation'

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Brand Innovators 2014

We award the people influencing branding and packaging today.
By Laura Zielinski
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Every year, BRANDPACKAGING awards several creative thinkers and doers in the packaging and branding industry with the title of Brand Innovator.


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The Repackaging and Rebranding of Airlines from Nose to Tail

By Liam Powell
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Brands in the air aren't above the importance of innovation and consumer connections.


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How to: Contemporize a Classic Brand

By Nancy Brown
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Long-standing brands can remain consumer favorites by following these fundamental strategies.


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I’ll Have What He’s Having

By Laura Zielinski
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Two guys walk into a bar. One orders a water, the other orders a shot of Vaska.  


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REBOOTizer launches in U.S. market

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REBOOTizer, an all-natural Swiss wellness booster, is making a statement in the U.S. marketplace using a unique and conveniently portable package, the patented Mix System technology.
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Ampac Adds Inno-Lok and Pour & Lok Zipper Application Technology

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Ampac announces the addition of Inno-Lok, a patented method of applying a reclosable zipper transversely to packaging films, as well as Pour & Lok, a foldable zipper applied to film in the side gusset area of a package.
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A Brush with the Divine

By Mike Furey, Shannon Payne, and Arman Sadeghpour
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Dental care goes heavenly: chocolate toothpaste with a package design fit for deity.
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Fan Club

By Laura Zielinski
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One bold brand caters to its customers with powerful design.
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Bacardi’s Newest Flavors

North America
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Bacardi launches two innovative flavor combinations to its rum line, Wolf Berry (blueberry infused with goji berry) and Black Razz (raspberry infused with black sapote).
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Brand Innovators 2012

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Inspiration and Innovation can come from anywhere.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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