Items Tagged with 'marketing'

ARTICLES

It's Time to Elevate the Package to Market Brands

July 5, 2014

Strengthen packaging's marketing power to engage consumers.


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Kids, Teens are Top Consumers of Snack Foods While Women Outpace Men

The typical American eats over 1,000 snack-oriented convenience foods throughout the year.
May 21, 2013

This assortment of snacks includes fresh fruit, sweet and savory snacks.


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No Ad Budget? No Problem

September 1, 2012
Who needs advertising when your package design can do the selling?
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Brand Central

September 1, 2012
Lifestyle brands will take over the world.
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The Most Interesting Redesign in the World

June 22, 2012
Dos Equis highlights its unique history with a refreshed look.
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Quiz: What is Your Brilliance Quotient?

June 21, 2012
Certain markets are naturals for the glam and sophistication of metallic effects, but how about shinola for granola?
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Is Your Brand Cool Enough?

June 21, 2012
According to a recent survey by market research agency InSites Consulting, 78 percent of U.S. teens think that both Apple and iPhone are “cool brands.”
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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