Items Tagged with 'marketing'

ARTICLES

When Brand Preservation Gets Stupid

Blatant, shameful marketing sleight of hands are best to be avoided.

When the brand is a human being, and that human passes away, how far should publishers and brand partners go to connect the product to the individual?


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It's Time to Elevate the Package to Market Brands

Strengthen packaging's marketing power to engage consumers.


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Kids, Teens are Top Consumers of Snack Foods While Women Outpace Men

The typical American eats over 1,000 snack-oriented convenience foods throughout the year.

This assortment of snacks includes fresh fruit, sweet and savory snacks.


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No Ad Budget? No Problem

Who needs advertising when your package design can do the selling?
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Brand Central

Lifestyle brands will take over the world.
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The Most Interesting Redesign in the World

Dos Equis highlights its unique history with a refreshed look.
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Quiz: What is Your Brilliance Quotient?

Certain markets are naturals for the glam and sophistication of metallic effects, but how about shinola for granola?
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Is Your Brand Cool Enough?

According to a recent survey by market research agency InSites Consulting, 78 percent of U.S. teens think that both Apple and iPhone are “cool brands.”
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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