Items Tagged with 'marketing'


When Brand Preservation Gets Stupid

Blatant, shameful marketing sleight of hands are best to be avoided.
By Gary Frisch
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When the brand is a human being, and that human passes away, how far should publishers and brand partners go to connect the product to the individual?

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It's Time to Elevate the Package to Market Brands

By Lor Gold
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Strengthen packaging's marketing power to engage consumers.

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Kids, Teens are Top Consumers of Snack Foods While Women Outpace Men

The typical American eats over 1,000 snack-oriented convenience foods throughout the year.
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This assortment of snacks includes fresh fruit, sweet and savory snacks.

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No Ad Budget? No Problem

By Ted Mininni
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Who needs advertising when your package design can do the selling?
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Brand Central

By Bryan LiBrandi
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Lifestyle brands will take over the world.
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The Most Interesting Redesign in the World

By Jacqueline T. DeLise
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Dos Equis highlights its unique history with a refreshed look.
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Quiz: What is Your Brilliance Quotient?

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Certain markets are naturals for the glam and sophistication of metallic effects, but how about shinola for granola?
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Is Your Brand Cool Enough?

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According to a recent survey by market research agency InSites Consulting, 78 percent of U.S. teens think that both Apple and iPhone are “cool brands.”
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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