Items Tagged with 'marketing'

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When Brand Preservation Gets Stupid

Blatant, shameful marketing sleight of hands are best to be avoided.

When the brand is a human being, and that human passes away, how far should publishers and brand partners go to connect the product to the individual?


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It's Time to Elevate the Package to Market Brands

Strengthen packaging's marketing power to engage consumers.


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Kids, Teens are Top Consumers of Snack Foods While Women Outpace Men

The typical American eats over 1,000 snack-oriented convenience foods throughout the year.

This assortment of snacks includes fresh fruit, sweet and savory snacks.


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No Ad Budget? No Problem

Who needs advertising when your package design can do the selling?
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Brand Central

Lifestyle brands will take over the world.
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The Most Interesting Redesign in the World

Dos Equis highlights its unique history with a refreshed look.
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Quiz: What is Your Brilliance Quotient?

Certain markets are naturals for the glam and sophistication of metallic effects, but how about shinola for granola?
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Is Your Brand Cool Enough?

According to a recent survey by market research agency InSites Consulting, 78 percent of U.S. teens think that both Apple and iPhone are “cool brands.”
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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