How does one create luxury? Many beauty brands use packaging to convey prestige and add value to their products. A comparison of leaders in the category reveals similar strategies for materials, shapes, color, typography and imagery.
Less is more. There’s a great deal of insight in that statement. We, as package designers, understand that clarity and simplicity help consumers to hone in on specific brands to the exclusion of everything else.
When it comes to packaging design, there are almost as many theories and stratagems as there are designers. However, when BRANDPACKAGING approached leaders at four agencies from across the country, we found that while there might be variations in wording, but their thoughts on design topics are quite similar.
It’s no secret that most American consumers think private label foods are a good alternative to national brands. After all, private label brands often offer the same nutritional quality and ingredients as their national competitors.
Across the country, thousands of young designers aspire to build a career by expressing their creativity. Day in and day out, they may work in cubicles dreaming up images, words or structures that bring brands to life.