Items Tagged with 'trends'

ARTICLES

A Brush with the Divine

September 1, 2012
Dental care goes heavenly: chocolate toothpaste with a package design fit for deity.
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Prepared and Packed

May 23, 2012
Known as a “strategic brand builder,” this Senior Package Design Manager harmonizes marketing objectives with design considerations to keep established food brands fresh and on trend.
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Product Packaging as Story Teller

May 23, 2012
There is something special in the physical act of reading a book that digital media can’t quite replicate.
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Cutting Wrap Rage Out of Toy Packaging

April 3, 2012
Less is more when it comes to packaging.” Doesn’t sound reassuring to package design professionals, does it?
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Be Transparent

April 3, 2012
It’s been more than five years since Wal-Mart introduced its online sustainable packaging scorecard and made the subject top of mind for brand owners.
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Shops are Showrooms: A Brave New World of Retail

March 5, 2012
As shops turn into showrooms, retailers must adapt to a radically changing retail landscape in order to compete.
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A New Prescription for Drugstores

January 31, 2012
Grocery stores beware…there is new competition in town and it’s on almost every corner in America!
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Packaging's high points, low points and flashpoints

November 11, 2011
The ideas, issues and packages that transformed our (piece of the) world over the past 15 years.
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Packaging is Life

November 11, 2011
In the 15 years since BrandPackaging debuted, we’ve seen packaging transcend a solely utilitarian function to rightly take on a more strategic branding role. And people have seemed to notice. We asked a group of business leaders and cultural notables to share their favorite packaging designs.
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Consumer Inspired

September 20, 2011
Consumer strategy lessons that inspire the way Method envisions the future.
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Multimedia

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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging june 2013 magazine cover

May/June 2013

The May/June 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.


Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines region's influence on consumers' purchases. .

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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