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Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2011. More than just a study in good design, Design Gallery highlights the way packaging demonstrates innovation; makes shelf impact; meets customer, shopper and retailer needs; and conveys brand stories.
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The most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products.
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A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.
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A comprehensive design guide with production tips, marketing rationale and data, sustainability guidelines, product swatches, checklists and an inspiration gallery utilizing the entire range of metallic decorative possibilities
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This new addition to the series will provide readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way.
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Winning At Retail shares insights, case studies and lessons learned from thousands of studies conducted by Perception Research Services (www.prsresearch.com), the leading company in packaging and shopper marketing research.
BRANDPACKAGING's look at 2008’s most impactful packaging—from structural and graphic innovation to packaging that fills shopper and consumer needs.
BRANDPACKAGING reviews 2009’s most innovative packaging from around the world. Packages for the Design Gallery were judged on structural or graphic innovation, how they appeal to consumer/shopper needs, how they enhance the in-use experience, and how they elevate the role of packaging in marketing.
Building on eight years of knowledge and data compiled from Schneider’s Most Memorable New Product Launch Survey (MMNPL), The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products, examines successful launch strategies and tactics used by top tier consumer product companies. The
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How to take the lead with sustainable packaging design solutions.
Marketing professionals will be able to leverage the power of a successful new product launch with these experience-tested strategies.
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BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?
The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.
Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.
A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.
