- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
Wendy Jedlicka, CPP (Roseville, MN) is President of Jedlicka Design Ltd. and a member of the faculty at Minneapolis College of Art and Design's groundbreaking Sustainable Design Certificate Program. A Certified Packaging Professional, she serves as Upper Midwest Chapter Chair (o2umw.org), as well as U.S. co-coordinator for the o2 Global Green Design Network (o2.org), and contributes frequently to Packaging Design magazine's "Sustainability Update" feature column.
TABLE OF CONTENTS:
Chapter 1: Taking the First Step.
Chapter 2: Mechanics of Human Behavior.
Chapter 3: Marketing and Truth.
Chapter 4: Laws and Economics.
Chapter 5: Systems Thinking.
Chapter 6: Materials and Processes.
Chapter 7: Innovation Toolbox.
Endnotes and Resources.