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Brand Packaging Magazine
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The March 2014 issue examinesPackaging as the "Great Brand Differentiator . You can also read the issue at the Digital Editions.
Long-standing brands can remain consumer favorites by following these fundamental strategies.
Rigid boxes are generally used to protect small luxury goods.
Brands in the air aren't above the importance of innovation and consumer connections.
BRANDPACKAGING meets up with specialist Jill Ahern to discuss multisensory use.
Chemex's coffeemakers are considered works of art. Now, the packaging follows suit.