Brand Packaging Magazine

brand packaging september 2014

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September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Points on Package Design

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Good design moves brands closer to your consumers.


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Branding New Product Sensations in Exciting Ways

Is Water Having an Identity Crisis?
By Rick Barrack
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No longer plain: Interesting branding and packages up the ante on intriguing water offerings.


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Packaging 2020: Envisiong Changes, Seeing Trends

By Jean-Pierre Lacroix
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Ramp up packaging innovation through technology as the third decade of the century approaches.


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How to Begin Branding and the Design for Your Product

By Francesca Vitali
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New to the package design process? Start your trek with these basics.


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Sharing Equity: Three Steps to Powerful Promotional Design

By Meghan Labot
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Build brand worth for consumers by leveraging retail partnerships.


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Designing Packaging for Baby Boomers

By Jonathan Asher
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The time is now to refocus on the needs of an aging generation.


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Standing Out From the Crowd at Shelf

By Pamela Long
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Thinking unconventionally, understanding needs and looking for opportunities set your brand's package design apart from the rest.


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French Market Coffee's Updated Tin

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New life was brought the brand's classic can.


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New Packaging Polishes First Place Finish Car Care System's Brand Image

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The brand sought a more upscale look for its products.


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Redesigned Packaging for Tang Boosts Product Popularity

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The new packaging connects the brand with a new generation of consumers.


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Redken Blonde Idol Conditioners in Custom-Blending, Dual-Dispensing Packs

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The dispenser helps customers customize their haircare regimen.
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AlpineAire Foods' Brand and Package Redesign

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Since the redesign, sales have increased by 38 percent.


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Toleriane Ultra Skincare in Bag-in-Bottle System

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The system, combined with an airless pump, protect the skincare products.


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Relief OTC Liquid Antacid in Tamper-Evident Bottles

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The brand seeks to cater to consumers with the convenient packaging.


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Raspini Cold Cuts' New Positioning and Packaging

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An open-and-close tray keeps the product fresh.


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GreenBox Pizza Box's Sustainable Design

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Recyclable material and a complete resdesign of a standard box aim to increase the pack's sustainability.


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Raybern's Sandwiches Get Graphic Redesign

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The redesigned art focuses on clarity, consistency and the brand's artistic side.


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Detroit Bold Coffee Bags

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The coffee company uses its branding to form consumer connections.


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Couch Select Lager Introduced in Cans

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The brand has expanded into single-serve packaging for the first time.


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Quaker Real Medleys Oatmeal's Shelf-Ready Pack

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The new packaging replaces a two-piece structure.


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Income and Spending - September 2014

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This month in Consumer Insight, we focus on income and spending


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Dove True Tone Night Cream's New Packaging

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Prominent branding and gold finishes push the pack's high-end look.


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Design Packaging with Depth

By Laura Zielinski
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Impact consumers at shelf by putting some passion into your branding and package design.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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