Brand Packaging Magazine

bp august 2014

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August 2014

 The August 2014 issue features the latest on Private Label Packaging.  You can also read the issue at the Digital Editions.

Winning the Brand Wars through Visual Assets

By Ted Mininni
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Cue emotions from consumers with your brand's visual assets.


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Stand-Up Pouches: The Power of Convenience

By Kevin E. Young
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Consumer benefits are keeping the flexible structures on a growth trajectory.


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Where's the (Private Label) Love?

By Todd Maute
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Life is about more than functionality. Private label brands should be, too.


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Aqua Chem Pool Care Products Get New Design

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The brand refreshed its packaging to make the shopping experience easier for consumers.


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Cutex Packaging Removes Confusion at Shelf

By Laura Zielinski
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Prior packaging blended in with other brands' bottles in store, crippling sales.


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Botanica Bronzing Lotions in HDPE Bottles

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Two new products are packaged in plastic bottles with wood-grain finished closures.


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The Distance Private Labels Have to Go

By Laura Zielinski
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Retail brands have made progress, but some still need to make the brand-consumer connection.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

bp august 2014

August 2014

 The August 2014 issue features the latest on Private Label Packaging.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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