What if your packaging was the only marketing tool your brand had? For many startups and small companies unable to afford advertising, this is exactly the case. And do you know what? That’s a good thing.
For 22 years, Goose Island has fanned the flames of desire among its customers by releasing only a limited quantity of a beer variety on Black Friday. While many flock to shop, beer lovers stand outside for hours and sometimes days to get their hands on the year’s Bourbon County series.
Brand owners know their vision for image and story better than anyone else. After all, they created the company and poured themselves into the products. But brand building can’t exist in a vacuum—in a healthy scenario, input comes from a variety of sources.
There are thousands of excellent design firms, suppliers and manufacturers across the globe. How do you know which is the right one for you? And once you find the teams to work with, how do you work with them well? Let’s look at what will help make your next packaging project a smooth process among all involved.
The software allowed designers to use bright color in a big way on the premium fabric softener packaging.
July 6, 2016
With its award-winning packaging design application iC3D, Creative Edge Software has recently helped Sun Branding Solutions create a range of new packaging designs for Unilever’s premium variant of the Comfort Intense fabric softener brand.
Taking risks with your packaging and stepping outside of category norms are scary brand moves. Playing it safe with design and messaging may feel comfortable, but what brand has ever created an impassioned, excited following with a middle-of-the-road strategy?