The explosive growth of online shopping has revolutionized the world of retailing. Clearly, this trend will only continue, creating some uncomfortable disruptions along with tremendous opportunities for retailers, manufacturers and consumers.
Touch. A sense so seemingly simple that its influence is often overlooked. But when it comes to products, touch has the power to influence decisions, change emotions and summon memories. The singular moment a consumer touches your product for the first time sets a precedent for how he or she will relate to your brand.
Shrink sleeve labels can help your product stand out on the shelf and overcome design challenges posed by highly contoured containers. But it’s important that you’re working with experienced labeling professionals when opting for this solution.
The frozen food industry has come a long way in the past several years. Gone are freezers of the past filled simply with fish sticks, freezer-burned vegetables and year-old TV dinners. Many brands today are offering high-quality meals that can easily be heated and served on demand.
It’s no secret that global brands can spend millions on branding, packaging and marketing campaigns while brokering deals with retailers to secure premium retail positioning. Global brands have long enjoyed all the benefits of mass production such as cheaper unit costs, bulk distribution and the ability to dominate shelf space through sheer volume, all of which are typically out of reach for smaller local businesses.
Adobe, the design software giant, recently conducted research to understand packaging from the designer’s perspective. Turns out, designers care about two things: 1) a focus on 3D design and 2) how quickly a job can be completed so that more content can be created.
Consumer packaged goods companies (CPGs) are continually searching for effective ways to break through the clutter and connect with consumers. Packaging is the one medium they can count on to provide consistency, clarity and reach in achieving that objective.
Marketers are fond of saying “What’s old is new again.” These marketers are referring to wistful consumers who associate retro brand packaging with a sense of nostalgia—a recalling of simpler, less complicated times.
Trends don’t just happen overnight, and they aren’t always obvious—at least in the beginning. They can take years to develop. As a person who pays more attention to packaging design than most (it’s part of the job, after all), I’ve seen a subtle shift occurring.