In an industry that thrives on innovation, Brian Wagner has built his reputation on delivering creative solutions to consumer packaged goods companies. As the keynote speaker at the 2017 Global Pouch Forum, he will explain how a holistic perspective can lead to the development of successful flexible packaging that delivers top-line growth, profitability and mitigates risk.
The world is getting smaller, says Howard Wright, creative director of design agency Equator. “Globalization has not just created opportunity for brands and retailers to widen their customer base internationally, it’s also driving consumer demand for a more diverse choice of products that allows them to experience what they’ve seen online, on TV or in their travels from the comfort of their own home.”
Global counterfeiting is being driven by several factors: increased industrialization, technologies, the impact of the internet, vulnerable supply chains, the power of consumerism, weak or ineffectual regional law enforcement and lenient criminal penalties among others.
The phrase “Think global, act local” was first coined in the context of environmental challenges, but has taken on a much wider meaning in recent years. The desire by multi-national corporations and their marketing teams to drive a consistent brand, packaging and design across markets and geographies is clear.
The growth trajectory of ready-to-drink (RTD) teas is attracting investments from leading U.S. beverage companies, dominated by new products and range extensions. Innovations from PepsiCo, Coca-Cola and Starbucks could further RTD tea’s connection with iGeneration and Millennial consumers.
Today’s world may be facing a spate of nationalistic spats, but the truth of the matter is that nations are more closely linked now than they have ever been. The reason for that is the complex web of international trade that allows quick access to products grown or manufactured virtually anywhere in the world.