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February 2012

Brands to Watch

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From simple remedies for simple problems to a boon for the modern parent with style and sensibility, this year’s Brands to Watch caught our attention because they solve problems-and isn’t that what good design is all about?


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A New Prescription for Drugstores

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Grocery stores beware…there is new competition in town and it’s on almost every corner in America!
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How Holiday Packaging Can Inspire Brands Year-Round

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During the recent holiday season, brands took the opportunity to roll out packaging that plays specifically to consumers’ emotions.


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The making of Pinkberry

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How a uniquely compelling brand identity spawned a global “froyo” movement
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Special FX Packaging

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Special effects on packaging can do even more than grab the eye when they are part of an overall brand strategy.
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Air Cork

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By Jennifer Acevedo   The story: NY-based brand design firm Swerve was recently approached by Lucky Dog Films, the producers of a new Food Network show, Kitchen Inventors. The premise:
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Tide tote doubles as a grocery list

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What do you get when you cross a shopping bag with a grocery list? A smart promotion developed by Tide and its Dubai agency, Leo Burnett.   Prompted by news
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Consumer-Friendly Bacon Packaging

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USA
Smithfield PouchPack offers consumers an innovative bacon package divided into two stay-fresh pouches.
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Jonathan Adler for Cottonelle

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NORTH AMERICA
Jonathan Adler has teamed up with the Cottonelle brand to design a spring collection of toilet paper roll covers.
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Elit by Stolichnaya Himalayan Edition

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GLOBAL
With only 300 bottles available for global distribution, elit by Stolichnaya is offering The Himalayan Edition, the first in a series of vodkas sourced from “pristine waters”.
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POM POMS Fresh Arils

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USA
POM POMS are a convenient, ready to eat package of ruby red pomegranate arils-the fleshy, sweet portion of the fruit that's consumed
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Voskos Greek Yogurt

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USA
Recognizing that consumers love to add everything from berries and fruit to nuts and granola to its greek yogurt, Voskos has redesigned its packaging with a wider mouth to make that ritual easier.
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Bud Light Platinum

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Anheuser-Busch launched its newest brand Bud Light Platinum in a striking cobalt blue bottle.
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Why Dockers and whiskey go together

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Dockers promoted its new khakis by shipping them in whiskey packaging. Dockers shipped 600 online customers a surprise pair of its new Alpha khakis, packaging the pants in a canister normally used
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Coke to Accelerate PlantBottle Initiative

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  The Coca-Cola Co. has partnered with three biotech companies (Virent, Gevo and Avantium) to accelerate development of the first commercial solutions for next-generation PlantBottle™ packaging made 100% from plant-based
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This Fungus Eats Plastic

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A group of Yale University students has discovered a fungus that can “live and prosper” on a steady diet of polyurethane, according to the September issue of Applied and Environmental
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Evian Natural Spring Water Courreges bottle

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CANADA
Evian Natural Spring Water and French fashion designer Andre Courreges have partnered to create an elegant and whimsical limited edition bottle that combines the essence of each brand.

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Make It Matter

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The media landscape is awash in noise and clutter; your brand has a few fleeting seconds to make a connection. When you make an investment-whether it’s of your time or
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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