Brand Packaging Magazine

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May 2012

Check out the May 2012 issue or go to the Digital Editions page to view the interactive magazine.
 

Seagram's Ginger Ale

By Jennifer Acevedo
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Seagram’s is an iconic, well-respected brand with more than 100 years of history and brand equity.
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Brand Innovators 2012

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Inspiration and Innovation can come from anywhere.
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The Makeup Artist

By Heidi Parsons
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Stila Cosmetics’ Packaging chief takes her background in engineering in serious fashion.
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Prepared and Packed

By Heidi Parsons
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Known as a “strategic brand builder,” this Senior Package Design Manager harmonizes marketing objectives with design considerations to keep established food brands fresh and on trend.
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Champion of Design

By Jennifer Acevedo
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Colgate-Palmolive VP of Global Strategic Brand Design brings a unique perspective to his work.
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Berlin Packaging's Wellness Brand Xango sees Sustainability and Cost Savings

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Wellness brand Xango has seen both sustainability benefits and cost savings as a result of its recent move from glass bottles.
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Product Packaging as Story Teller

By Mike Taylor
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There is something special in the physical act of reading a book that digital media can’t quite replicate.
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Starbucks Brews a Presence Anywhere, Anytime

By Jessica Jacobsen
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Coffee brand invests in expanding its CPG business.
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Heinz Sets the Pace with Package Innovation

By Rick Lingle
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Top Heinz managers keep innovation center-of-plate and help push the limits of the company’s packaging developments.
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Help Remedies Launches Cause Marketing Campaign

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Help Remedies announces the launch of “help I've cut myself & I want to save a life”, which supplements Help's standard adhesive bandages with a bone marrow donor registry kit.
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Marmite Ma’amite Limited Edition

UK
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Marmite, the spread Brits love to hate, celebrates its 110th anniversary with a limited edition package.
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Vega One

North America
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Vega One is a 100% plant-based meal replacement product aimed at healthy, active consumers who want to eat "clean".
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ONE Condoms

USA
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ONE condoms has replaced the vertical aluminum boxes it has used for the past five years with patent-pending plastic tubes that convert to pocket-sized aluminum carrying cases.
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mor Sparkling Water

USA
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mor is a lightly sparkling water enhanced with a blend of herbs, electrolytes and vitamins and infused with natural fruit flavors.
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Kallo Corn and Rice Snacks

UK
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The design for Kallo’s corn and rice snacks complements its new brand position.
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Bud Light Lime Lime-a-Rita

USA
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Blending the flavor of margaritas with a splash of Bud Light Lime, Lime-a-Rita is the brand’s take on a traditional margarita.
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Honest Tea Collects 15K+ Empty Packages

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Honest Tea collected more than 15,000 empty plastic, glass and aluminum beverage containers during its recent “The Great Recycle” event in New York City.
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US Pet Market Proves Recession Friendly

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According to two studies released by Packaged Facts, the growing “pet parenting” phenomenon, the increase in pet ownership by family-oriented and demographically potent Hispanics, and the prevalence of pet ownership among affluent Americans are driving growth in the sector despite economic challenges elsewhere.
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Oreo Celebrates 100th Birthday

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Heritage brand Oreo celebrated its 100th birthday in March.
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Method, TerraCycle to Upcycle Household Cleaner Packaging

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Household eco-innovator Method and upcycler TerraCycle have expanded their collection program to accept all kinds of cleaner packaging, regardless of type or brand.
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Brand Innovators 2012

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Welcome to our annual BRANDINNOVATORS issue. Every year BrandPackaging profiles some of the movers and shakers that are making an impact in packaging.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

bp august 2014

August 2014

 The August 2014 issue features the latest on Private Label Packaging.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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