Brand Packaging Magazine

May12_puba

View Archived Issues

May 2012

Check out the May 2012 issue or go to the Digital Editions page to view the interactive magazine.
 

Seagram's Ginger Ale

May 23, 2012
Seagram’s is an iconic, well-respected brand with more than 100 years of history and brand equity.
Read More

Brand Innovators 2012

May 23, 2012
Inspiration and Innovation can come from anywhere.
Read More

The Makeup Artist

May 23, 2012
Stila Cosmetics’ Packaging chief takes her background in engineering in serious fashion.
Read More

Prepared and Packed

May 23, 2012
Known as a “strategic brand builder,” this Senior Package Design Manager harmonizes marketing objectives with design considerations to keep established food brands fresh and on trend.
Read More

Champion of Design

May 23, 2012
Colgate-Palmolive VP of Global Strategic Brand Design brings a unique perspective to his work.
Read More

Berlin Packaging's Wellness Brand Xango sees Sustainability and Cost Savings

May 23, 2012
Wellness brand Xango has seen both sustainability benefits and cost savings as a result of its recent move from glass bottles.
Read More

Product Packaging as Story Teller

May 23, 2012
There is something special in the physical act of reading a book that digital media can’t quite replicate.
Read More

Starbucks Brews a Presence Anywhere, Anytime

May 23, 2012
Coffee brand invests in expanding its CPG business.
Read More

Heinz Sets the Pace with Package Innovation

May 23, 2012
Top Heinz managers keep innovation center-of-plate and help push the limits of the company’s packaging developments.
Read More

Help Remedies Launches Cause Marketing Campaign

May 16, 2012
Help Remedies announces the launch of “help I've cut myself & I want to save a life”, which supplements Help's standard adhesive bandages with a bone marrow donor registry kit.
Read More

Marmite Ma’amite Limited Edition

UK
May 23, 2012
Marmite, the spread Brits love to hate, celebrates its 110th anniversary with a limited edition package.
Read More

Vega One

North America
May 23, 2012
Vega One is a 100% plant-based meal replacement product aimed at healthy, active consumers who want to eat "clean".
Read More

ONE Condoms

USA
May 23, 2012
ONE condoms has replaced the vertical aluminum boxes it has used for the past five years with patent-pending plastic tubes that convert to pocket-sized aluminum carrying cases.
Read More

mor Sparkling Water

USA
May 23, 2012
mor is a lightly sparkling water enhanced with a blend of herbs, electrolytes and vitamins and infused with natural fruit flavors.
Read More

Kallo Corn and Rice Snacks

UK
May 23, 2012
The design for Kallo’s corn and rice snacks complements its new brand position.
Read More

Bud Light Lime Lime-a-Rita

USA
May 23, 2012
Blending the flavor of margaritas with a splash of Bud Light Lime, Lime-a-Rita is the brand’s take on a traditional margarita.
Read More

Honest Tea Collects 15K+ Empty Packages

May 23, 2012
Honest Tea collected more than 15,000 empty plastic, glass and aluminum beverage containers during its recent “The Great Recycle” event in New York City.
Read More

US Pet Market Proves Recession Friendly

May 23, 2012
According to two studies released by Packaged Facts, the growing “pet parenting” phenomenon, the increase in pet ownership by family-oriented and demographically potent Hispanics, and the prevalence of pet ownership among affluent Americans are driving growth in the sector despite economic challenges elsewhere.
Read More

Oreo Celebrates 100th Birthday

May 23, 2012
Heritage brand Oreo celebrated its 100th birthday in March.
Read More

Method, TerraCycle to Upcycle Household Cleaner Packaging

May 16, 2012
Household eco-innovator Method and upcycler TerraCycle have expanded their collection program to accept all kinds of cleaner packaging, regardless of type or brand.
Read More

Brand Innovators 2012

May 22, 2012
Welcome to our annual BRANDINNOVATORS issue. Every year BrandPackaging profiles some of the movers and shakers that are making an impact in packaging.
Read More

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png