Brand Packaging Magazine

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June/July 2012

Check out the June/July 2012 issue or go to the Digital Editions page to view the interactive magazine.

Quiz: What is Your Brilliance Quotient?

June 21, 2012
Certain markets are naturals for the glam and sophistication of metallic effects, but how about shinola for granola?
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The Bottom Line

June 21, 2012
For 30 years, former IT consultant and retail company owner Keith Kullberg was making refried beans from scratch in his home in Oregon.
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Retro Smart!

June 21, 2012
How to Maximize the Equity of Your Beloved Heritage Brand
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The Most Interesting Redesign in the World

June 22, 2012
Dos Equis highlights its unique history with a refreshed look.
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Beyond the Brief

June 21, 2012
How simple solutions and an unorthodox approach can produce extraordinary results.
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Thirsty for Knowledge

June 22, 2012
The top trends to know when designing beverage packaging
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Aluminum Reaches New Heights

June 21, 2012
The material’s portability, flexibility and sustainability attributes appeal to beverage-makers.
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Creative Strangers - Design Heineken - Limited-Edition Bottle

June 21, 2012
To mark its upcoming 140th birthday, Heineken launched an international design competition on Facebook.
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Chandon limited edition summer bottle

USA
June 21, 2012
Domaine Chandon launched a limited-edition summer bottle for its Chandon Brut Classic sparkling wine.
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Handmade by Hadley’s Ice Cream

UK
June 21, 2012
Handmade by Hadley’s Ice Cream revamped its packaging to appeal to patriotic consumers this summer.
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Planters Almonds

USA
June 21, 2012
Kraft Foods Inc. collaborated with Spring Design Partners to redesign the packaging for its Planters Almonds.
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Mount Gay Rum Eclipse Bottle

USA
June 21, 2012
To honor the brand’s involvement and association with the sailing community, Remy Cointreau USA Inc.
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Yoo Moo frozen yogurt

UK
June 21, 2012
Yoo Moo partnered with R&R Ice Cream to launch a new take-home range of frozen yogurt.
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Churchkey Can Co. Pilsner-Style Beer

USA
June 21, 2012
Churchkey Can Co. launched a handcrafted Pilsner-style beer in three-piece, flat-top steel cans.
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Capri Sun Big Pouch

UK
June 21, 2012
Kraft Foods Inc. launched a bigger, redesigned version of its original foil pouch.
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Lux Hand & Body Lotion

June 21, 2012
Unilever introduced new packaging for its Lux Hand & Body Lotion range.
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National Bohemian beer commemorative cans

June 21, 2012
In celebration of the 20th anniversary of Baltimore’s Camden Yards baseball park, Pabst Brewing Co. launched National Bohemian beer in a limited-edition can.
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Plymouth Gin

GLOBAL
June 21, 2012
Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, introduced a new look for Plymouth Gin to reflect its super-premium quality and rich heritage.
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Double-Cola

USA
June 21, 2012
Designed to connect with a growing market of youthful consumers who expect something unique and refreshing from a soft drink, Double-Cola introduced new graphics and packaging.
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House Band Wine pouches

USA
June 21, 2012
House Band Wines launched its 375ml single-serve flexible wine pouch for spring and summer music festivals.
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Is Your Brand Cool Enough?

June 21, 2012
According to a recent survey by market research agency InSites Consulting, 78 percent of U.S. teens think that both Apple and iPhone are “cool brands.”
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A Spin on Branding

June 21, 2012
Las Vegas developers Howard Bulloch and David Gaffin of Compass Investments and his team are building the world’s third largest observation wheel — SkyVue.
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Protect Your Pint!

June 21, 2012
Worried that your favorite ice cream flavor will disappear from your freezer? Have no fear, the Eurphori-Lock is here!
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Brand Book 2012

June 21, 2012
Spring is the season of rebirth and new beginnings, but living in Michigan, it is not until the summer that I feel I can spread my wings and emerge from my cocoon of dark and dreary days.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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