Brand Packaging Magazine

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June/July 2012

Check out the June/July 2012 issue or go to the Digital Editions page to view the interactive magazine.

Quiz: What is Your Brilliance Quotient?

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Certain markets are naturals for the glam and sophistication of metallic effects, but how about shinola for granola?
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The Bottom Line

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For 30 years, former IT consultant and retail company owner Keith Kullberg was making refried beans from scratch in his home in Oregon.
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Retro Smart!

By Terri Goldstein
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How to Maximize the Equity of Your Beloved Heritage Brand
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The Most Interesting Redesign in the World

By Jacqueline T. DeLise
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Dos Equis highlights its unique history with a refreshed look.
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Beyond the Brief

By Pamela Long
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How simple solutions and an unorthodox approach can produce extraordinary results.
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Thirsty for Knowledge

By Jessica Jacobsen
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The top trends to know when designing beverage packaging
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Aluminum Reaches New Heights

By Stephanie Hildebrandt
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The material’s portability, flexibility and sustainability attributes appeal to beverage-makers.
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Creative Strangers - Design Heineken - Limited-Edition Bottle

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To mark its upcoming 140th birthday, Heineken launched an international design competition on Facebook.
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Chandon limited edition summer bottle

USA
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Domaine Chandon launched a limited-edition summer bottle for its Chandon Brut Classic sparkling wine.
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Handmade by Hadley’s Ice Cream

UK
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Handmade by Hadley’s Ice Cream revamped its packaging to appeal to patriotic consumers this summer.
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Planters Almonds

USA
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Kraft Foods Inc. collaborated with Spring Design Partners to redesign the packaging for its Planters Almonds.
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Mount Gay Rum Eclipse Bottle

USA
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To honor the brand’s involvement and association with the sailing community, Remy Cointreau USA Inc.
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Yoo Moo frozen yogurt

UK
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Yoo Moo partnered with R&R Ice Cream to launch a new take-home range of frozen yogurt.
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Churchkey Can Co. Pilsner-Style Beer

USA
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Churchkey Can Co. launched a handcrafted Pilsner-style beer in three-piece, flat-top steel cans.
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Capri Sun Big Pouch

UK
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Kraft Foods Inc. launched a bigger, redesigned version of its original foil pouch.
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Lux Hand & Body Lotion

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Unilever introduced new packaging for its Lux Hand & Body Lotion range.
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National Bohemian beer commemorative cans

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In celebration of the 20th anniversary of Baltimore’s Camden Yards baseball park, Pabst Brewing Co. launched National Bohemian beer in a limited-edition can.
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Plymouth Gin

GLOBAL
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Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, introduced a new look for Plymouth Gin to reflect its super-premium quality and rich heritage.
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Double-Cola

USA
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Designed to connect with a growing market of youthful consumers who expect something unique and refreshing from a soft drink, Double-Cola introduced new graphics and packaging.
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House Band Wine pouches

USA
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House Band Wines launched its 375ml single-serve flexible wine pouch for spring and summer music festivals.
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Is Your Brand Cool Enough?

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According to a recent survey by market research agency InSites Consulting, 78 percent of U.S. teens think that both Apple and iPhone are “cool brands.”
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A Spin on Branding

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Las Vegas developers Howard Bulloch and David Gaffin of Compass Investments and his team are building the world’s third largest observation wheel — SkyVue.
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Protect Your Pint!

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Worried that your favorite ice cream flavor will disappear from your freezer? Have no fear, the Eurphori-Lock is here!
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Brand Book 2012

By Senna M. Shehadeh
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Spring is the season of rebirth and new beginnings, but living in Michigan, it is not until the summer that I feel I can spread my wings and emerge from my cocoon of dark and dreary days.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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