Brand Packaging Magazine

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June/July 2012

Check out the June/July 2012 issue or go to the Digital Editions page to view the interactive magazine.

Quiz: What is Your Brilliance Quotient?

Certain markets are naturals for the glam and sophistication of metallic effects, but how about shinola for granola?
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The Bottom Line

For 30 years, former IT consultant and retail company owner Keith Kullberg was making refried beans from scratch in his home in Oregon.
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Retro Smart!

How to Maximize the Equity of Your Beloved Heritage Brand
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The Most Interesting Redesign in the World

Dos Equis highlights its unique history with a refreshed look.
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Beyond the Brief

How simple solutions and an unorthodox approach can produce extraordinary results.
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Thirsty for Knowledge

The top trends to know when designing beverage packaging
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Aluminum Reaches New Heights

The material’s portability, flexibility and sustainability attributes appeal to beverage-makers.
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Creative Strangers - Design Heineken - Limited-Edition Bottle

To mark its upcoming 140th birthday, Heineken launched an international design competition on Facebook.
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Chandon limited edition summer bottle

USA
Domaine Chandon launched a limited-edition summer bottle for its Chandon Brut Classic sparkling wine.
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Handmade by Hadley’s Ice Cream

UK
Handmade by Hadley’s Ice Cream revamped its packaging to appeal to patriotic consumers this summer.
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Planters Almonds

USA
Kraft Foods Inc. collaborated with Spring Design Partners to redesign the packaging for its Planters Almonds.
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Mount Gay Rum Eclipse Bottle

USA
To honor the brand’s involvement and association with the sailing community, Remy Cointreau USA Inc.
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Yoo Moo frozen yogurt

UK
Yoo Moo partnered with R&R Ice Cream to launch a new take-home range of frozen yogurt.
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Churchkey Can Co. Pilsner-Style Beer

USA
Churchkey Can Co. launched a handcrafted Pilsner-style beer in three-piece, flat-top steel cans.
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Capri Sun Big Pouch

UK
Kraft Foods Inc. launched a bigger, redesigned version of its original foil pouch.
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Lux Hand & Body Lotion

Unilever introduced new packaging for its Lux Hand & Body Lotion range.
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National Bohemian beer commemorative cans

In celebration of the 20th anniversary of Baltimore’s Camden Yards baseball park, Pabst Brewing Co. launched National Bohemian beer in a limited-edition can.
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Plymouth Gin

GLOBAL
Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, introduced a new look for Plymouth Gin to reflect its super-premium quality and rich heritage.
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Double-Cola

USA
Designed to connect with a growing market of youthful consumers who expect something unique and refreshing from a soft drink, Double-Cola introduced new graphics and packaging.
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House Band Wine pouches

USA
House Band Wines launched its 375ml single-serve flexible wine pouch for spring and summer music festivals.
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Is Your Brand Cool Enough?

According to a recent survey by market research agency InSites Consulting, 78 percent of U.S. teens think that both Apple and iPhone are “cool brands.”
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A Spin on Branding

Las Vegas developers Howard Bulloch and David Gaffin of Compass Investments and his team are building the world’s third largest observation wheel — SkyVue.
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Protect Your Pint!

Worried that your favorite ice cream flavor will disappear from your freezer? Have no fear, the Eurphori-Lock is here!
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Brand Book 2012

Spring is the season of rebirth and new beginnings, but living in Michigan, it is not until the summer that I feel I can spread my wings and emerge from my cocoon of dark and dreary days.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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