- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
Walk the aisles of any store, and you will see brands trying to one-up each other with claims of “bigger,” “better,” “bolder” … what I like to call “-er” statements
The challenge: The redesign targets moms who care about purchasing products that reduce waste in their family’s on-the-go meals and snacks.
One of the trickiest parts of our jobs is connecting with consumers. We aren’t always sure of what they want, so we frantically throw something at them and cross our fingers for the best.
Flood Creative and the visual branding team at Unilever worked together on the naming, identity and packaging for this product.
Berghs School of Communication student Oscar Nilsson created this prototype for Fleur, a high quality rum with a hint of mint.
Armchair quarterbacks love grabbing a beer and cheering on their favorite teams, but those with Celiac disease are forced to pass due to dietary restrictions.
Paper and cardboard solutions provider Edelmann used a package fitting for the premium eye serum: an elegant dark gray and white folding carton refined with gloss varnish and then embossed.
High Ridge Brands recently introduced VO5 Salon Series, which uses a full-size shrink label to reflect the salon-quality ingredients in the new product line.
Popeye might seem an unlikely new entry to the energy drink market, but he was ripping open cans for extra oomph decades before the energy drink was even invented.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?
The May/June 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.
Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines region's influence on consumers' purchases. .
A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.