Brand Packaging Magazine

Walk the aisles of any store, and you will see brands trying to one-up each other with claims of “bigger,” “better,” “bolder” … what I like to call “-er” statements 

The challenge: The redesign targets moms who care about purchasing products that reduce waste in their family’s on-the-go meals and snacks.

One of the trickiest parts of our jobs is connecting with consumers. We aren’t always sure of what they want, so we frantically throw something at them and cross our fingers for the best.

Whether holding a bouffant or beehive, Aqua Net has played a leading role in women’s hairdos since the fabulous fifties.

Flood Creative and the visual branding team at Unilever worked together on the naming, identity and packaging for this product.

Berghs School of Communication student Oscar Nilsson created this prototype for Fleur, a high quality rum with a hint of mint.

Armchair quarterbacks love grabbing a beer and cheering on their favorite teams, but those with Celiac disease are forced to pass due to dietary restrictions.

Paper and cardboard solutions provider Edelmann used a package fitting for the premium eye serum: an elegant dark gray and white folding carton refined with gloss varnish and then embossed.

High Ridge Brands recently introduced VO5 Salon Series, which uses a full-size shrink label to reflect the salon-quality ingredients in the new product line.

Popeye might seem an unlikely new entry to the energy drink market, but he was ripping open cans for extra oomph decades before the energy drink was even invented.

Ommegang Brewery needed an updated brand identity with better shelf appeal for its line of beers.

I’m a sucker for a good makeover story. Doesn’t matter what’s being done up — houses, packaging, people — any category delights my heart.