Brand Packaging Magazine

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January/February 2013

Check out the January/February 2013 issue or go to the Digital Editions.

 

Take a look at Consumer Insight,our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines packaging and age.

Lose the Superiority Complex, Gain Brand Differentiation

How to move beyond "er" to authentic brand differentiation.
By Sherwood MacVeigh
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Walk the aisles of any store, and you will see brands trying to one-up each other with claims of “bigger,” “better,” “bolder” … what I like to call “-er” statements 


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Bento-Ware Becomes Better Than Brown-Bagging

Bento-Ware paperboard packaging helps redefine how lunches will be packed.
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The challenge: The redesign targets moms who care about purchasing products that reduce waste in their family’s on-the-go meals and snacks.


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Finding the Connection Between Brands and Consumers

Using NFC technology brands can better engage and understand their consumers.
By Laura Zielinski
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One of the trickiest parts of our jobs is connecting with consumers. We aren’t always sure of what they want, so we frantically throw something at them and cross our fingers for the best.


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Rewinding Design to Move A Brand Fast Forward

The Goldstein Group looks at Aqua Net's history to reinvigorate the brand.
By Terri Goldstein
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Whether holding a bouffant or beehive, Aqua Net has played a leading role in women’s hairdos since the fabulous fifties.


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Lipton Tea & Honey

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Flood Creative and the visual branding team at Unilever worked together on the naming, identity and packaging for this product.


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Fleur

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Berghs School of Communication student Oscar Nilsson created this prototype for Fleur, a high quality rum with a hint of mint.


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Omission

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Armchair quarterbacks love grabbing a beer and cheering on their favorite teams, but those with Celiac disease are forced to pass due to dietary restrictions.


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Lancôme Génifique Yeux Light-Pearl

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Paper and cardboard solutions provider Edelmann used a package fitting for the premium eye serum: an elegant dark gray and white folding carton refined with gloss varnish and then embossed.


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VO5 Salon Series

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High Ridge Brands recently introduced VO5 Salon Series, which uses a full-size shrink label to reflect the salon-quality ingredients in the new product line.


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Popeye Energy

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Popeye might seem an unlikely new entry to the energy drink market, but he was ripping open cans for extra oomph decades before the energy drink was even invented.


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Ommegang Brewery

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Ommegang Brewery needed an updated brand identity with better shelf appeal for its line of beers.


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Duck, Duck, Swan

By Laura Zielinski
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I’m a sucker for a good makeover story. Doesn’t matter what’s being done up — houses, packaging, people — any category delights my heart.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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