Brand Packaging Magazine

Brand Packaging 2013 cover

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March 2013

The March 2013 issue examines "Learning by Example", closures enhancing your brand, and much more! You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines "Where We Buy What".

Big League Packaging

How to use packaging's structure and design to bring consumers in from left field.
By Jamie Capozzi
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Over the last decade, almost a quarter of a million new products have been announced at the Consumer Electronics Show in Las Vegas. And what percentage of these product launches has actually made it to a shelf at Best Buy or Wal-Mart stores?


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Case in Point: Tweezerman's Sharp New Look

The brand uses an image upgrade to refresh its Studio Collection.
By Laura Zielinski
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Found in the medicine cabinets of many homes, Tweezerman tweezers are known as much for their ability to grasp the smallest of splinters or hairs as they are the brand’s famous lifetime sharpening guarantee.


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Learning to Launch a Brand or Product by Example

Get your launch right by learning from already established brands.
By Laura Zielinski
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Brands just starting out need examples on how to handle product launches and lines.


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Five Ways Closures Can Build Your Brand

Why an often overlooked packaging component can be a valuable asset.
By Sheila Heath
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Despite the increasingly crowded retail shelves and the need for unique packaging that helps brands stand out from the competition, consumers often find themselves looking at similar products with similar features.


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Ace The Product Naming Game

Great product names propel brands to the top. How to get one for your packaging.
By Cynthia Sterling
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A great name can propel a brand to the top of its category.


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Bertolli Light

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Unilever Foods’ Bertolli team selected TFI Envision Inc. to create the packaging graphics for the light sauces.


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Sunnyside Farms

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Seeking a new design for its dairy portfolio of 300 SKUs, Sunnyside Farms hired Murray Brand Communications.


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Falconboard Build

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Hexacomb’s Falconboard Build paper-based graphic display board aims to meet the needs of the semi-permanent (two-to-six months) and large-format POP display segments.
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Nothing But The Truth

Be honest when packaging and branding a product.
By Laura Zielinski
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Consumers have expectations to be met when trying a product. One of the best ways to meet them is by being honest with your audience through the product’s packaging and branding.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

bp august 2014

August 2014

 The August 2014 issue features the latest on Private Label Packaging.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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