Brand Packaging Magazine

Brand Packaging 2013 cover

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March 2013

The March 2013 issue examines "Learning by Example", closures enhancing your brand, and much more! You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines "Where We Buy What".

Big League Packaging

How to use packaging's structure and design to bring consumers in from left field.
March 1, 2013

Over the last decade, almost a quarter of a million new products have been announced at the Consumer Electronics Show in Las Vegas. And what percentage of these product launches has actually made it to a shelf at Best Buy or Wal-Mart stores?


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Case in Point: Tweezerman's Sharp New Look

The brand uses an image upgrade to refresh its Studio Collection.
March 1, 2013

Found in the medicine cabinets of many homes, Tweezerman tweezers are known as much for their ability to grasp the smallest of splinters or hairs as they are the brand’s famous lifetime sharpening guarantee.


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Learning to Launch a Brand or Product by Example

Get your launch right by learning from already established brands.
March 1, 2013

Brands just starting out need examples on how to handle product launches and lines.


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Five Ways Closures Can Build Your Brand

Why an often overlooked packaging component can be a valuable asset.
March 1, 2013

Despite the increasingly crowded retail shelves and the need for unique packaging that helps brands stand out from the competition, consumers often find themselves looking at similar products with similar features.


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Ace The Product Naming Game

Great product names propel brands to the top. How to get one for your packaging.
March 1, 2013

A great name can propel a brand to the top of its category.


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Bertolli Light

March 1, 2013

Unilever Foods’ Bertolli team selected TFI Envision Inc. to create the packaging graphics for the light sauces.


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Sunnyside Farms

March 1, 2013

Seeking a new design for its dairy portfolio of 300 SKUs, Sunnyside Farms hired Murray Brand Communications.


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Falconboard Build

March 1, 2013
Hexacomb’s Falconboard Build paper-based graphic display board aims to meet the needs of the semi-permanent (two-to-six months) and large-format POP display segments.
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Nothing But The Truth

Be honest when packaging and branding a product.
March 1, 2013

Consumers have expectations to be met when trying a product. One of the best ways to meet them is by being honest with your audience through the product’s packaging and branding.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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