Brand Packaging Magazine

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View Archived Issues

May/June 2013

The May/June 2013 issue examines sustainability and its place in brand packaging. You can also read the issue at the Digital Editions.


Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines region's influence on consumers' purchases. .

Getting to the Root of 2013 Claim Trends

Brands are using packaging claims for education, not just attention.

Michael Pollan is at it again. His new book, “Cooked,” is guaranteed to be a runaway hit, largely because Pollan has become the high priest of ethical eating ever since he published “The Omnivore’s Dilemma” in 2006.


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Brand Champions: A Retrospective

Package design has evolved over the past 40 years, but it always remains a brand’s anchor.

I started out as a package designer in 1960. Magic Marker was the medium, and beautiful and trustworthy was the message.


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2013 Brand Innovators

BRANDPACKAGING honors creative thinkers in the packaging and branding industry.

Supposedly, behind every great man is a great woman, and certainly, behind every great leader is a great team. Just as inspiration is no respecter of time, it also does not care what title a person holds.


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Can Simple Package Design Be Too Simplistic?

Brands, beware: Simple packaging is great, but success depends on the elements present.

A prominent trend has been to contemporize packaging by making it simple. Clutter isn’t desirable, but in the haste to keep it clean, is packaging being oversimplified?


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Consumer Insight - May/June

Region

This month in Consumer Insight we focus on region's influence on consumers' purchases.


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Is there an echo in here?

We keep talking about it: What does your package say about your brand?

We’ve centered our 2013 Packaging That Sells conference on the inquiry, and if you flip back to the cover, you’ll notice the tag line has changed to it as well.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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