Brand Packaging Magazine

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May/June 2013

The May/June 2013 issue examines sustainability and its place in brand packaging. You can also read the issue at the Digital Editions.


Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines region's influence on consumers' purchases. .

Getting to the Root of 2013 Claim Trends

Brands are using packaging claims for education, not just attention.
June 5, 2013

Michael Pollan is at it again. His new book, “Cooked,” is guaranteed to be a runaway hit, largely because Pollan has become the high priest of ethical eating ever since he published “The Omnivore’s Dilemma” in 2006.


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Brand Champions: A Retrospective

Package design has evolved over the past 40 years, but it always remains a brand’s anchor.
June 5, 2013

I started out as a package designer in 1960. Magic Marker was the medium, and beautiful and trustworthy was the message.


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2013 Brand Innovators

BRANDPACKAGING honors creative thinkers in the packaging and branding industry.
June 5, 2013

Supposedly, behind every great man is a great woman, and certainly, behind every great leader is a great team. Just as inspiration is no respecter of time, it also does not care what title a person holds.


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Can Simple Package Design Be Too Simplistic?

Brands, beware: Simple packaging is great, but success depends on the elements present.
June 5, 2013

A prominent trend has been to contemporize packaging by making it simple. Clutter isn’t desirable, but in the haste to keep it clean, is packaging being oversimplified?


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Consumer Insight - May/June

Region

June 5, 2013

This month in Consumer Insight we focus on region's influence on consumers' purchases.


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Is there an echo in here?

We keep talking about it: What does your package say about your brand?
June 5, 2013

We’ve centered our 2013 Packaging That Sells conference on the inquiry, and if you flip back to the cover, you’ll notice the tag line has changed to it as well.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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