Brand Packaging Magazine

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August 2013

The August 2013 issue examines how regain ground lost to a competitor and how to set your product and package apart from the very beginning. You can also read the issue at the Digital Editions.

Packaging Created of the People, for the People

Lessons in packaging satisfaction learned from listening to 10,000 consumers.
By Steve Callahan
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If we listen and watch closely, consumers will tell us many of the things we need to know when it comes to creating great packaging.


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Attention to Retail with My Private Brand's Creator

BRANDPACKAGING sits down with branding cohort Christopher Durham to discuss the lay of the retail brand land.
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In honor of our private label issue, BRANDPACKAGING sits down with branding cohort Christopher Durham to discuss the lay of the retail brand land.


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What’s Needed: A Refresh or a Total Rebrand?

When sales hit a standstill, retail brands need to assess their options.
By David Lemley
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So many retailers are at a standstill. They often blame it on a sluggish economy. However, is that really the problem?


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Don't Follow the Herd with Package Design...Be Heard!

What Pablo Picasso and Steve Jobs may have been hinting at with their adage.
By Jamie Capozzi
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Ever heard the quote, “Good artists borrow, great artists steal?” Apparently, Picasso might have said this back in the day, but the true source is lost somewhere in history.


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National vs. Retail Brands: Winning the Battle at the Shelf

As retailers move from knockoff designs to knockout branding, national labels work to keep up.
By Scott Young
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Over the past decade, private labels have travelled the long road from neglected stepchildren to central components of many retailers’ business strategies.


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Keep on Creating

A long-standing accessories brand desires to keep its edge and innovative spirit; a package redesign permits just that.
By Renée Whitworth
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Since 1998, New York-based Sprigs, an established accessory house, has had the mission of enhancing life by melding style and function into products of unique design.


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Communication & Information Sharing - August 2013

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This month in Consumer Insight, we focus on what communication, social media, and information sharing is happening concerning brands.


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Nope In A Jar

A package copying skincare brand philosophy's design demonstrates the opposition brands face from knockoffs.
By Laura Zielinski
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A few months back, I was scrolling through my feeds in Google Reader. As I rapidly swiped the trackpad, a product review caught my attention and gave me pause.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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