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Brand Packaging Magazine
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The August 2013 issue examines how regain ground lost to a competitor and how to set your product and package apart from the very beginning. You can also read the issue at the Digital Editions.
If we listen and watch closely, consumers will tell us many of the things we need to know when it comes to creating great packaging.
In honor of our private label issue, BRANDPACKAGING sits down with branding cohort Christopher Durham to discuss the lay of the retail brand land.
So many retailers are at a standstill. They often blame it on a sluggish economy. However, is that really the problem?
Ever heard the quote, “Good artists borrow, great artists steal?” Apparently, Picasso might have said this back in the day, but the true source is lost somewhere in history.
Over the past decade, private labels have travelled the long road from neglected stepchildren to central components of many retailers’ business strategies.
Since 1998, New York-based Sprigs, an established accessory house, has had the mission of enhancing life by melding style and function into products of unique design.
A few months back, I was scrolling through my feeds in Google Reader. As I rapidly swiped the trackpad, a product review caught my attention and gave me pause.