Brand Packaging Magazine

consumer insight September 2013

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September 2013

The September 2013 issue examines Tactical Branding, Augmented Reality in Package Design and Nostalgia in Packaging. You can also read the issue at the Digital Editions.

Tactical Branding: A Step in the Wrong Direction?

Strategic moves provide boosts for brands, but consistent visuals and messaging must accompany them for long-term growth.

Today, we see more and more brands resorting to tactical branding solutions to drive consumer interest and, ultimately, sales. It begs the question: Is this a healthy long-term strategy?


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Nostalgic Packaging: Those Were the Days

Why “something old is new again” works every time with design.

Whenever I hear the word “nostalgia,” an image of grumpy old Archie Bunker and his dowdy wife Edith sitting on their musty old furniture in their Queens house singing “Those Were the Days,” pops into my head.


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Packaging for Sports and Outdoor Merchandise Needs to be Grand

Designs for active and outdoor products should pack a punch: what to do for a second wind.

You’d think that when it comes to sports and outdoor merchandise, packaging would pack a punch.


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Augmented Reality: One of the Trendiest Trends in Package Design

With all the possibilities in packaging, how do you know which to pursue?

First mover or fast follower? In the package design industry, choosing between these two options is often a terrifying task for even the most seasoned marketers and packaging managers.


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Impulse and Pre-Considered Shopping - September 2013

This month in Consumer Insight, we focus on impulse and planned buying and what it means for your brand.


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One Smart Cookie

Salt of the Earth came up with the best baked goods you'll ever eat, and its agency created a design to match.

Salt of the Earth Bakery, founded by husband and wife Haskel and Alexandra Rabbani, has relaunched its artisan baked goods in a fresh new structure and design worthy of these supremely delicious treats.


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Graham's The Family Dairy

The pouch packaging for the new cheese range communicates brand values

Creative branding and design agency threebrand has designed packaging for a new cheese product launched by Scotland’s largest independent dairy company.


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P'Tit Oasis

The air-filled package handle and attached straw cater to the target market.

Orangina-Schweppes France is expanding the package portfolio for the classic juice drink Oasis with the launch of P’tit Oasis in a new 200-ml Air Aseptic package by Ecolean.


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Ilumi

The new "allergy-free" brand uses naming, packaging and tone of voice to express good tastes and enjoyable eating.

Tanfield and design partner Pearlfisher London recently unveiled ilumi, a new brand for the allergy-free food market.


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Daily's Cocktails

The pouches recently underwent a redesign to preserve market share.

American Beverage Corporation’s Daily’s Cocktails, a collection of 13 single-serve, ready-to-drink favorites, was recently redressed in shiny silver polyfoil 10-oz. pouches adorned with drink shots and fruit images.


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Select Solutions Holographic Portfolio

The pressure-sensitive film and paper materials refract light for a variety of optical effects.

Avery Dennison recently introduced its first Select Solutions portfolio of specialized pressure-sensitive materials.


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Tasty Bite

By converging packaging, trend analysis and market research, the agency created a visually inspiring pouch.

Launched in 1995, Tasty Bite has since become a market leader in the Indian/pan-Asian segment, largely attributable to predicting and leveraging the consumer mega-trends that are shaping the way Americans eat, according to the company.


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Greenware On-The-Go Boxes

The compostable food containers are made from plant-based Ingeo biopolymer

Greenware On-The-Go Boxes are the newest member of the Greenware family, which includes cold drink cups in seven sizes and portion containers in three sizes.


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SEVENTEEN On The Spot Foundation

The product is housed in an airless pack that works to shield and protect.

SEVENTEEN On The Spot Foundation’s formula is housed in a Yonwoo airless barrier tube, developed by cosmetic packaging provider Quadpack.


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Know Thyself

Design is about creating a solution, albeit an aesthetically pleasing one.

When I was a fresh and foolish first-year art student, I though design was so subjective. How could I possibly please my teachers and get good critiques from classmates when we all had different styles?


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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