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Brand Packaging Magazine
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The September 2013 issue examines Tactical Branding, Augmented Reality in Package Design and Nostalgia in Packaging. You can also read the issue at the Digital Editions.
Today, we see more and more brands resorting to tactical branding solutions to drive consumer interest and, ultimately, sales. It begs the question: Is this a healthy long-term strategy?
Whenever I hear the word “nostalgia,” an image of grumpy old Archie Bunker and his dowdy wife Edith sitting on their musty old furniture in their Queens house singing “Those Were the Days,” pops into my head.
You’d think that when it comes to sports and outdoor merchandise, packaging would pack a punch.
First mover or fast follower? In the package design industry, choosing between these two options is often a terrifying task for even the most seasoned marketers and packaging managers.
This month in Consumer Insight, we focus on impulse and planned buying and what it means for your brand.
Salt of the Earth Bakery, founded by husband and wife Haskel and Alexandra Rabbani, has relaunched its artisan baked goods in a fresh new structure and design worthy of these supremely delicious treats.
Creative branding and design agency threebrand has designed packaging for a new cheese product launched by Scotland’s largest independent dairy company.
Orangina-Schweppes France is expanding the package portfolio for the classic juice drink Oasis with the launch of P’tit Oasis in a new 200-ml Air Aseptic package by Ecolean.
Tanfield and design partner Pearlfisher London recently unveiled ilumi, a new brand for the allergy-free food market.
American Beverage Corporation’s Daily’s Cocktails, a collection of 13 single-serve, ready-to-drink favorites, was recently redressed in shiny silver polyfoil 10-oz. pouches adorned with drink shots and fruit images.
Avery Dennison recently introduced its first Select Solutions portfolio of specialized pressure-sensitive materials.
Launched in 1995, Tasty Bite has since become a market leader in the Indian/pan-Asian segment, largely attributable to predicting and leveraging the consumer mega-trends that are shaping the way Americans eat, according to the company.
Greenware On-The-Go Boxes are the newest member of the Greenware family, which includes cold drink cups in seven sizes and portion containers in three sizes.
When I was a fresh and foolish first-year art student, I though design was so subjective. How could I possibly please my teachers and get good critiques from classmates when we all had different styles?