- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
Brand Packaging Magazine
View Archived Issues
The October/November 2013 issue examines the secret behind luxury packaging. You can also read the issue at the Digital Editions.
Intellectual facts simply provide justification for the driver of decisions: emotion.
Creative new packaging helps neighborhood gathering place Einstein Bros. Bagels deliver on its friendly, whimsical image.
How to avoid common missteps and identify the strongest new packaging structures and graphics.
Instead of single sketches, use integrated, descriptive deliverables to tell a story.
Even seemingly commonplace products feel premium with the right narrative.
Market surveys show that parents have been on autopilot for years in the children’s beverage aisle.
This month in Consumer Insight, we focus on consumer income, surprising facts about the wealthy and private-label buying
New packaging was developed to express that The Crown Choice products are different from traditional sponges and dishcloths.