Brand Packaging Magazine

BrandPackaging November 2013 cover

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Oct/Nov 2013

The October/November 2013 issue examines the secret behind luxury packaging. You can also read the issue at the Digital Editions.

The Secret Behind Luxury Packaging

Intellectual facts simply provide justification for the driver of decisions: emotion
By Cynthia Sterling
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Intellectual facts simply provide justification for the driver of decisions: emotion. 


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“Shmear” Packaging Delivers Branding Results

Creative new packaging helps neighborhood gathering place Einstein Bros. Bagels deliver on its friendly, whimsical image.
By Bob Miller
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 Creative new packaging helps neighborhood gathering place Einstein Bros. Bagels deliver on its friendly, whimsical image. 


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Improving the Pack-Screening Process

Implementing these tips can help brands get the most from research.
By Scott Young
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 How to avoid common missteps and identify the strongest new packaging structures and graphics. 


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Retooling Concept Development

Instead of single sketches, use integrated, descriptive deliverables to tell a story.
By Ken Miller
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 Instead of single sketches, use integrated, descriptive deliverables to tell a story. 


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Elevating Everyday Products to Extraordinary Indulgences

Even seemingly commonplace products feel premium with the right narrative.
By Nancy Brown
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Even seemingly commonplace products feel premium with the right narrative.


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Want to Revive Your Sales in the Kids’ Beverage Category? Here’s What It Will Take

Innovation in packaging and formulas can refresh kids’ beverages.
By Suley Muratoglu
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 Market surveys show that parents have been on autopilot for years in the children’s beverage aisle.


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Income - October/November 2013

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This month in Consumer Insight, we focus on consumer income, surprising facts about the wealthy and private-label buying


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The Crown Choice

New packaging was developed to set the brand apart from traditional sponges and dishcloths.
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 New packaging was developed to express that The Crown Choice products are different from traditional sponges and dishcloths. 


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Amigos

A new glass bottle is designed to put brand identity directly in front of consumers.
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 Tequila-flavored beer Amigos has unveiled an embossed bottle produced by Ardagh Glass. 


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Fool Me Twice

Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.
By Laura Zielinski
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Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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