Brand Packaging Magazine

BrandPackaging November 2013 cover

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Oct/Nov 2013

The October/November 2013 issue examines the secret behind luxury packaging. You can also read the issue at the Digital Editions.

The Secret Behind Luxury Packaging

Intellectual facts simply provide justification for the driver of decisions: emotion
November 1, 2013

Intellectual facts simply provide justification for the driver of decisions: emotion. 


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“Shmear” Packaging Delivers Branding Results

Creative new packaging helps neighborhood gathering place Einstein Bros. Bagels deliver on its friendly, whimsical image.
November 4, 2013

 Creative new packaging helps neighborhood gathering place Einstein Bros. Bagels deliver on its friendly, whimsical image. 


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Improving the Pack-Screening Process

Implementing these tips can help brands get the most from research.
November 5, 2013

 How to avoid common missteps and identify the strongest new packaging structures and graphics. 


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Retooling Concept Development

Instead of single sketches, use integrated, descriptive deliverables to tell a story.
November 7, 2013

 Instead of single sketches, use integrated, descriptive deliverables to tell a story. 


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Elevating Everyday Products to Extraordinary Indulgences

Even seemingly commonplace products feel premium with the right narrative.
November 1, 2013

Even seemingly commonplace products feel premium with the right narrative.


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Want to Revive Your Sales in the Kids’ Beverage Category? Here’s What It Will Take

Innovation in packaging and formulas can refresh kids’ beverages.
November 1, 2013

 Market surveys show that parents have been on autopilot for years in the children’s beverage aisle.


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Income - October/November 2013

November 1, 2013

This month in Consumer Insight, we focus on consumer income, surprising facts about the wealthy and private-label buying


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The Crown Choice

New packaging was developed to set the brand apart from traditional sponges and dishcloths.
November 8, 2013

 New packaging was developed to express that The Crown Choice products are different from traditional sponges and dishcloths. 


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Amigos

A new glass bottle is designed to put brand identity directly in front of consumers.
November 6, 2013

 Tequila-flavored beer Amigos has unveiled an embossed bottle produced by Ardagh Glass. 


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Fool Me Twice

Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.
November 1, 2013

Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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