Brand Packaging Magazine

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March 2014

The March 2014 issue examinesPackaging as the "Great Brand Differentiator . You can also read the issue at the Digital Editions.

How to: Contemporize a Classic Brand

Long-standing brands can remain consumer favorites by following these fundamental strategies.


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Loyalty, Luxury and Limited Editions: The Resilient Rigid Box

Rigid boxes are generally used to protect small luxury goods.


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The Repackaging and Rebranding of Airlines from Nose to Tail

Brands in the air aren't above the importance of innovation and consumer connections.


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Using a Multisensory Approach to Packaging

BRANDPACKAGING meets up with specialist Jill Ahern to discuss multisensory use.


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Packaging: The Great Brand Differentiator

Work some magic on shelf by transforming your best marketing asset.
Transform your best marketing asset.
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Masterpiece Packaging for Chemex

Chemex's coffeemakers are considered works of art. Now, the packaging follows suit.


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Gender - March 2014

This month in Consumer Insight, we focus on gender cues in packaging — and why stereotypes should not be used. 


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San Luis Sourdough

The pack's redesign seeks to communicate brand values.


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Ponysaurus

The microbrewery's new brand identification is featured on the paper-wrapped bottles.

New brand identification for Ponysaurus Brewing Co.


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The Elephant in the Parking Lot

Gimmicks and copycatting won't get consumers to like your brand.

Gimmicks and copycatting won't get consumers to like your brand.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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