Brand Packaging Magazine

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March 2014

The March 2014 issue examinesPackaging as the "Great Brand Differentiator . You can also read the issue at the Digital Editions.

How to: Contemporize a Classic Brand

Long-standing brands can remain consumer favorites by following these fundamental strategies.


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Loyalty, Luxury and Limited Editions: The Resilient Rigid Box

Rigid boxes are generally used to protect small luxury goods.


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The Repackaging and Rebranding of Airlines from Nose to Tail

Brands in the air aren't above the importance of innovation and consumer connections.


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Using a Multisensory Approach to Packaging

BRANDPACKAGING meets up with specialist Jill Ahern to discuss multisensory use.


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Packaging: The Great Brand Differentiator

Work some magic on shelf by transforming your best marketing asset.
Transform your best marketing asset.
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Masterpiece Packaging for Chemex

Chemex's coffeemakers are considered works of art. Now, the packaging follows suit.


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Gender - March 2014

This month in Consumer Insight, we focus on gender cues in packaging — and why stereotypes should not be used. 


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San Luis Sourdough

The pack's redesign seeks to communicate brand values.


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Ponysaurus

The microbrewery's new brand identification is featured on the paper-wrapped bottles.

New brand identification for Ponysaurus Brewing Co.


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The Elephant in the Parking Lot

Gimmicks and copycatting won't get consumers to like your brand.

Gimmicks and copycatting won't get consumers to like your brand.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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