Brand Packaging Magazine

brand packaging april 2014

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April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Uniting Your Brand Strategy to Win at Shelf

A coherent brand strategy is critical in helping your package get selected at shelf.

 Growth has been difficult for most packaged goods companies over the past decade. 


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Good2grow: Kids' Juice Pack Redesign

The redesigned package for the organic and 100 percent juices shows parents and kids that good can be fun.

InZone Brands has unveiled an entirely new portfolio strategy for kids’ juice. 


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Making Packaging Work Online: 5 Principles for Success

Packaging plays an important role on the Web. Here are five principles for success.

How does our packaging look and work online?


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Are Consumers Experiencing Green Fatigue?

Tired of claims? Your consumers are too: Why sustainability isn't working for your brand.

 Why sustainability isn't working for your brand. 


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Nasacort

Nasacort has been inroduced over the counter in new packaging.

 Nasacort Allergy 24HR Nasal Spray over-the-counter (OTC) 


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Region - April 2014

This month in Consumer Insight, we focus on regional trends in packaging.


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Novelis Evercan

Sheeting made of a minimun 90 percent recycled aluminum aims to close the loop between consumer recycling and new cans.

 Novelis, a world leader in aluminum rolling and recycling announces the launch of evercan sheet. 


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YoBaby Yogurt

The yogurt is housed in cups made from renewable plant materials.

 Stonyfield’s YoBaby yogurt is housed in cups designed to offer higher performance. 


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Eco.vintage Bottle

Used cardboard is upcycled to become a recyclable and compostable bottle.

 Ecologic Brands is an Oakland, Calif.-based designer and manufacturer of paper bottles. 


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Kerasilk

New positioning and packaging for the professional haircare brand have been introduced.

New packaging for Kerasilk.


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Dolphin Organics

The organic hair and skincare products are dressed in bottles with vivid colors.

 The Biondo Group created the visual story of Dolphin Organics, a line of organic shampoo. 


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Kiehl's and TerraCycle

Consumers are now able to return their empty bottles, tubes and other containers to any Kiehl’s freestanding store in the U.S.


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Give Them Something to Talk About with Sustainability

Sustainable efforts won't matter unless brands care about meaningfully engaging consumers.

Ever since philosopher Friedrich Nietzsche proclaimed God as dead, people have continued doing likewise with various subjects, including sustainability. 


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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